Page 38 - ACC One Report 2567-En

The business of purchasing and distributing solar panels and instruments is a highly competitive industry where the company must provide efficient services to its customers in a timely manner. Meanwhile, the sale of products with hemp compounds is also highly competitive, as more consumers have come to realize the health benefits of hemp. As a result, more companies have entered the market, making it increasingly competitive and challenging for existing players to maintain or increase their market share.
Marketing Strategy
1. Product Strategy
Lending business, the company has operated a lending business or provide loans with collateral (Non-Bank), pledge, mortgage, and selling on consignment. In 2022 ACC Capital Co., Ltd. operated non-performing debt from financial institutions for management, followed up on debt and enforced the collateral, proceed with the legal process according to the company's plan.
Construction business, due to the nature of the business, bidding must have competitive prices, quality must comply with customer agreements than the company will use high-quality products that meet customer requirements.
The business of purchasing and distributing, the company sources and distributes products produced by external producers, hence quality control is of utmost importance. The company carefully selects producers who are able to meet the high-quality standards set by the customers
2. Pricing Strategy
In the lending business, the company generates revenue from its existing assets as a supplementary source of income. Although it is not the primary focus of the company, the pricing strategy is aligned with the market rate.
Rrenewables energy business, in the case of selling electricity to the Provincial Electricity Authority, the price is determined according to the license. In the case of selling to the private sector, the company uses the market price by preparing a sales contract.
Lending business, the company's interest rate requirement is not to exceed 15%, and there must be collateral not less than twice the loan amount. Therefore, most borrowers do not meet the loan standards of financial institutions. The company's interest rate is higher than that of financial institutions. The company believes it is competitive.
In the construction industry, bidding is the predominant method for securing work contracts. The pricing for these contracts is established prior to commencing the work. To win a bid, a company must offer the most competitive price while adhering to the client's specifications.
The business of purchasing and distributing, certain product types such as solar panels and related instruments have a fixed market price that remains relatively stable. This allows companies to maintain competitiveness in the market.
3. Distribution Strategy and Company’s Distribution Channels
In the lending business, during its early stages, the company relied on traditional marketing channels such as personal referrals from its board of directors and recommendations from reputable individuals, the company expanded its marketing strategy by utilizing social media platforms such as Facebook and Line Official. Additionally, the company hired experienced personnel to communicate with customers and recommend suitable products. These efforts resulted in a more positive response from customers and an increase in the company's customer base.
The construction business, the company has an advantage over its competitors as it has a team of engineers that are able to closely monitor additional construction plans, ccontact and recommend the company to both of government and private sectors. In order for the company to become a trading partner of those government and private agencies and will notify the company to continue presenting the work.
Annual Report 2024 (Form 56-1 One Report)
Advanced Connection Corporation Public Company Limited
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