Page 39 - ACC One Report 2567-En
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The business of purchasing and distributing, the company distributes solar panels and related instruments directly to installation contractors.
4. Sale Promotion Strategy
In the lending business, the company has utilized social media platforms such as Facebook and Line Official to promote its products and services.
In the contracted construction business, the company has introduced a sales promotion strategy for customers interested in solar panel installation. This promotion includes a payment plan whereby customers can pay in instalments over a period of five years.
Customer Characteristics
Renewable energy business. The company's customers include the Provincial Electricity Authority. and tenants in the Wyncoast Industrial Estate, real estate development business. Because the project is in Sattahip District Chonburi Province. The customer group is customers who work or have a residence in Chonburi Province. and nearby provinces
In the finance business, the company aims to serve customers who require financing but do not fulfil the eligibility criteria of financial institutions. Both individuals and corporate entities fall under the target customer group. To obtain the loan, customers must provide a collateral worth at least twice the loan amount.
In the business of purchasing and distributing, the company targets solar panel installation contractors as its primary customers for the distribution of solar panels and related instruments.
Competition Environment
Renewable energy business is a highly competitive business. Competition in discounting reduces profits. Companies must focus on the quality of work and service to build trust among customers and create a name in the market to attract recommendations and repeat purchases
In the lending business, the company is a new entrant in a highly competitive market. However, the company is aware of the risks and prioritizes caution in lending practices over gaining a competitive edge.
In the construction business for solar panel installation, the market is highly competitive with multiple competitors. However, the company distinguishes itself by delivering projects on time and ensuring neat installations, factors that contribute to the company's success.
In the business of purchasing and distributing, the company distributes highly competitive products such as solar panels and related instruments, and focuses on ensuring timely delivery to its customers.
Procurements of Products and Services
In the construction business, the company engages directly with manufacturers to procure the products that meet the specific requirements of its customers.
In the distribution business that sells various types of solar panels and related instruments, the company imports products directly from manufacturers upon receiving customer orders. The quality of the products always meets the customers' specific requirements.
Production capacity and actual production volume of the company
Solar rooftop production totalling 3 companies with a capacity of 3.54 megawatts.
Annual Report 2024 (Form 56-1 One Report) Advanced Connection Corporation Public Company Limited
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