Page 11 - WOMEN IN BUSINESS

WOMEN IN BUSINESS

How to Stand Out amongst Other Women Entrepreneurs

As more and more of the female population decides to start a business, it gets harder to stand out

amongst other women entrepreneurs. However, it can be done. Here are a few suggestions to get
you started.

Utilize Social Media

Social media can be used for so much more than keeping in touch with friends and family.

Create pages for both yourself and your business on multiple social media sites (Facebook,
LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer.

Be sure to highlight ways that you are different than your competition. For example, if you’re the

only day care service in your town that also provides transportation, be sure to bring that up in
your posts.

Keep Your Promises

Clients and customers alike will notice when you deliver on every aspect of a promise that you
make to them. Make sure that you finish everything that you start, and that you get it done in a

timely manner. People remember that you were true to your word, and keep that in mind when
deciding who to do business with in the future.

Go the Extra Mile

Doing more than is expected of you when working with clients or customers is a sure way to set

yourself and your business apart from competitors in your field. If you can offer an extra feature

or service that your competitors don't, that's an excellent point to make when trying to “sell”
yourself to potential customers.

Give Out Free Samples

People tend to get pretty excited about the idea of getting something for free. Consider investing

in promotional objects like pens, mouse pads, t-shirts, or fridge magnets. It may not seem like
much, but gifts like this with your logo on them can go a long way toward setting yourself apart

from your peers.

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