Page 25 - Digital Marketing Combo eBook

Advertiser

The best way to understand an advertiser is that they are a company or

an individual that has products or services that they want to promote.

They are the product or service vendors. These advertisers know that by

recruiting affiliates they will gain more exposure for their offers. An

advertiser is willing to pay affiliates commissions for sales and/or leads

that they bring.

Affiliate Campaign

An affiliate campaign is where you as the affiliate promote a product or

a service to a targeted audience. Often the product or service vendor will

have a sales funnel that you can promote. For every sale that you make

you will receive an agreed commission from the vendor.

Affiliate campaigns are really about driving targeted traffic to an

affiliate offer. You can choose a free or paid affiliate campaign:

1. Free traffic from social media, search engines, and other sources

2. Paid traffic from social media ads or search engine ads

All good affiliate campaigns will show the number of visitors that you

drive to the offer, the conversion into sales, the source of the traffic, and