Page 3 - Digital Marketing Combo eBook

When Google says that it is an AI-first company, it means that all of its products have AI at their
core. Specifically, it means that all of its products have Google Assistant at their core!

Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and
software, but rather to invent products and services from the ground up that couldn’t exist without AI.
A perfect example of this is Google Clips – a camera that you wear that takes photos automatically
when it thinks something exciting is happening. This is the kind of concept that is only possible thanks
to machine learning and computer vision.

Even the Pixel line of phones can be seen primarily as an attempt to put Google Assistant right
into people’s pockets.

And this is where the real “big idea” makes itself known. Google wants to get to a point where all of
us talk to it every single day, using natural language. Google Assistant has the ability to answer
questions about nearly any given topic, by understanding what the user is asking, looking for relevant
information on the web, and then reading that back in an easy-to-understand manner.

Because if AI really is going to be the next HUGE thing on the web like everyone is saying, then
Google wants to make sure that it is the go-to platform that everyone uses. This is Google betting
BIG on the future, and going all-in on an AI focussed line of products and services.