Page 33 - Digital Marketing Combo eBook

Cost Per Sale (CPS)

Cost per sale (CPS) is the most common form of affiliate offer. The

affiliate is paid an agreed commission each time a visitor that they

referred makes a purchase. Usually, CPS offers have higher commission

rates than CPA or CPL offers. But this is not always the case so make

sure that you do your homework.

Data Feeds

Some affiliate networks or programs will offer their affiliates a data feed

that they can use on their website. It is a file that contains the products

and services that an advertiser sells which will include things such as:

 Product or service names

 Prices for the products or services

 Images for the products or services

 Descriptions

 Unique affiliate links

An affiliate can use this data feed to display the entire product range on

their website. If a visitor clicks on the affiliate link in the data feed to

find out more and then makes a purchase, the affiliate will earn a

commission.