Page 81 - DISSERTATION AND THESIS HANDBOOK 2017 -2020

TOPIC FOCUS THEORY/ THEORIST
EXPLANATION

Information richness Trevino, Daft, & Lengel

Information Technology Use Social influence Fulk, Schmitz, & Steinfield

Critical mass Lynne Markus
Gender differences Carol Gilligan

Critical Theory Muted minority voices Ardener & Ardener

Group communicative Jurgen Habermas
action
Knowledge gap Tichenor

Knowledge Differences Expectancy violations Judee Burgoon
Kinesics (body language) Ekman & Freisen

Nonverbal communication
Proxemics (Space)

Topic Focus Theory/Explanation Theorist

Message Production Communication James McCroskey
apprehension
Communication Giles & Wiweman
accommodation
Media use Uses & gratifications Blumler, Katz, & Gurevitch

Cultivation George Gerner
Agenda setting McCombs & Shaw

Persuasion Social judgment & ego Sjerof <izafer
involvement
Compliance gaining Marwell & Scmitt

Cognitive dissonance Leon Festinger

Value expectancy Fishbein & Ajzen

Spiral of silence (Media Elisabeth NOelle-
influence on public Neumann
opinion
Difussion process Diffusion of innovation Everett Rogers

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