Page 28 - Florida Sentinel 1-28-22

Entertainment
Big Boi Gets His Endorsement Hustle On
Nas Facing Potential Lawsuit From Pete Rock Over 'Illmatic' Royalties
The endorsement game has become a huge source of addi- tional revenue for a bevy of Hip Hop artists in recent years. Snoop Dogg kicked down the doors with appear- ances in ads for giant brands such as Tostitos, Corona and Dunkin’ Donuts, while Ice-T has popped up in commercials for GEICO, CarShield, Tide and, most recently, Cheerios. Meanwhile, Fat Joe just landed a deal with White Cas- tle, which said a lot about how far Hip Hop has come.
“There was a time when brands didn’t want to associate with Hip Hop culture, so it will always be important and we’ve come a long way,” Fat Joe said in a recent interview with HipHopDX. “Hip Hop sets the trend today, so the brands and the endorsements are gravitat- ing to our culture. It’s beauti- ful to watch, especially in the food industry when you’re see- ing myself, Jack Harlow
BIG BOI
[KFC], Megan Thee Stal-
lion [Popeye’s] and other rap- pers team up with different chains.”
Now, it’s Big Boi’s turn. On January 10, the Outkast leg- end shared a Twitter clip an- nouncing his new endorsement deal with Real- tor.com. The caption read sim- ply, “Big On Big! @realtordotcom.
One of the more memo- rable contributions on Nas’ acclaimed debut, Illmatic, is producer Pete Rock’s work on the track “The World Is Yours.” Rock not only cre- ated the instrumental for the song, but also wrote lyrics and sang vocals. Now, nearly three decades after its re- lease, it appears the Mt. Ver- non-bred boardsman is not satisfied with the compensa- tion he’s received thus far and is planning to file suit against Nas later this month.
According to Page Six, the legendary producer has ac- cused Nas and his team of
NAS
failing to honor a contractual agreement stating that he is entitled to royalties from the
PETE ROCK
which Rock’s legal
Forest Whitaker Led Series 'Godfather Of Harlem' Renewed For Third Season By EPIX
song,
team believes amount to mil- lions of dollars.
James Bond Producers Say
The crime drama Godfa- ther of Harlem starring For- est Whitaker has been renewed by EPIX after a highly successful season two. According to a press release, the second iteration of the se- ries, based on a true story, was EPIX’s best performing season of all time and broke records for individual title streams in a single day across EPIX’s digital platforms. The season two finale was EPIX’s best performing finale episode to date.
“Godfather of Harlem is that rare show that is both addictively entertaining and deeply relevant,” said Michael Wright, president
have crafted a series that de- serves all the acclaim it has received, and it grows more compelling every season.”
Godfather of Harlem tells the story of the infamous crime boss Bumpy John- son, who is played by Whitaker. The show takes place in the early 1960s when Johnson returned from eleven years in prison to find the neighborhood he once ruled in shambles.
In the upcoming third sea- son, he will continue to fight for control of Harlem as he battles the Cuban Mafia from neighboring Spanish Harlem, the rival Italians, and the CIA.
Idris Elba Is 'Part Of The
Conversation' To Be The Next 007
The producers of James Bond have said British actor Idris Elba is "part of the con- versation" to be the next 007.
Barbara Broccoli, with her brother Michael G. Wilson, have produced the last nine Bond films including Casino Royale, Quantum Of Solace, Skyfall and Spectre.
One of the most sought after and iconic roles in cinema is now back up grabs following Daniel Craig's final outing as 007 in the most recent Bond movie No Time To Die.
Elba, who stars in the crime drama Luther, is often tipped as one of the leading candi- dates to take over.
The 49-year-old has ap-
FOREST WHITAKER
of EPIX. “Forest Whitaker, Chris Bran- cato, and Paul Eckstein
Idris Elba is being tipped to be the next Bond.
peared in several Hollywood movies including Concrete Cowboy, Pacific Rim and Thor: Ragnarok.
Issa Rae's Raedio Partners With Google For Emerging Artists Initiative
Raedio, the record label and joint “audio everywhere” venture Issa Rae founded in 2019 with Atlantic Records, has partnered with Google for a Creator Program de- signed for emerging artists.
The initiative will provide resources for underrepre- sented indie artists specifi- cally highlighting more women of color within the music industry. In a state- ment provided to Billboard, Rae shared, “This partner- ship is perfectly aligned with my mission in helping open doors and provide opportuni-
ISSA RAE
ties for women to succeed and flourish in their craft. I can’t wait to see the impact this program and partnership
has on the selectees and the music that is created as a re- sult.”
Within the Raedio Creator Program Supported by Google, costs of production, recording, and marketing a 3-5 song EP will be covered for two female artists through funding from Google. Each artist will also be given funding to produce and develop one music video. The label will supervise and distribute the EPs, which will also be available to stream as well as be eligible for film/TV placements.
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