Page 18 - Ei Christmas Magazine 2025

18
Sales & Marketing
Group Sales Performance 2025
- 2025 proved to be another record year
Aico
Sales Highlights
• Record £229m sales, with multiple consecutive record months (Feb–Oct).
• Continued growth in HomeLINK: 600,000+ connected devices, 100,000+
systems, 15+ billion readings.
• Expansion of the next-generation connected ecosystem (alarms, sensors,
smart meters, TEC integration).
• Strong demand driven by Awaab’s Law and new UK damp & mould
regulations.
• HomeLINK Case Management now central to landlord compliance
(Identify → Analyse → Assess → Record → Communicate).
• 109+ housing organisations visited the factory (representing 2.01m homes /
40% of UK social housing).
• Reinforced market trust through transparency and world-class manufacturing.
Events
• Strong national engagement via SHPN (1,047 social housing attendees),
regional training, and 2025 Fire Safety Event presence.
• Industry collaboration on damp & mould compliance under Awaab’s Law.
• Ongoing customer visits reinforcing quality, manufacturing standards and
system reliability.
• Hosted the second Damp & Mould Action and Awareness Week (20–26
Oct): 200+ sign-ups and royal recognition from King Charles.
Learning & Development
• All colleagues continued their teambuilding and learning and development
days with all teams participating in multiple days throughout this year.
62%
20%
4%
4%
3%
3% 2% 2%
Aico
Germany
France
Ireland
USA
Brooks
ROW
Netherlands
38%
15%
14%
13%
10%
3%
3% 3% 1%
Ei3000 Series
Ei600 Series
Ei6500 Series
RF Bases and Modules
Ei140e Series
Accessories, Relays and Control
Ei200 Series
Gateway and Sensors
Panel Systems
Customer Training
• Record participation across all pathways:
- 46,125 Expert Installers.
- 3,156 City & Guilds.
- 6,998 Installer Community Online.
• New Gold and Platinum standards launched (C&G 2426-1/2, Aico
Community, NICEIC/NAPIT/SELECT).
• First Platinum Partner appointed: Sureserve.
• New mobile training unit with faster setup, flexible configuration and
sustainable power (solar/battery).
Breakdown by Product Group
Breakdown by Country
€435m