Page 9 - Marketing Kelas X Alfa Class 2022
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C O N T E N T S
KATA PENGANTAR ……………………………………………………………….................................... iii
PETUNJUK PENGGUNAAN UMUM .……………………………….………………………………………… iv
PETUNJUK PENGGUNAAN BAGI GURU ……………………………………………………………………. vi
PANDUAN PENILAIAN …………………………………………………………………………………………….. vii
CONTENTS ……………………………………………………………………………………………………………… ix
BAB 1 Analisis dan Riset Pasar
A. Pengertian Analisis Pasar ………………………………………………………………………………… 2
B. Target Pasar ……………………………………………………………………………………………………. 2
Evaluasi ………………………………………………………………………………………………………………………. 8
BAB 2 Area Coverage
A. Pengertian Area Coverage ………………………………………………………………………………. 11
B. Hal-hal Penting di Area Coverage ……………………………………………………………………. 12
C. Membuat Area Coverage ………………………………………………………………………………… 17
D. Perhitungan Alokasi dan Pembagian Mailer ……………………………………………………. 21
E. Review dan Update Area Coverage …………………………………………………………………. 25
F. Peningkatan STD …………………………………………………………………………………………….. 26
Evaluasi ………………………………………………………………………………………………………………………. 29
BAB 3 Promosi
A. Pengertian Promosi ………………………………………………………………………………………… 32
B. Program Promosi ………………………………………………………………............................... 34
C. Sarana & Atribut Promosi .………………………………………………………………………………. 46
Evaluasi ………………………………………………………………………………………………………………………. 60
DAFTAR PUSTAKA …………………………………………………………………………………………………… 62
ix Kelas X SMK Alfaclass
