Page 148 - AFAP Success Stories 2020

farmers who visited her tent. In collaboration with Yara What was missing for Suzy to make use of this potential
Tanzania, Suzy printed the leaflets about paddy farming, was the awareness gap existing among Agrodealers
maize farming and the farming of other horticultural operating in these areas. AFAP, in collaboration with Suzy
crops. Farmers were trained on the use of the different Agrovet, has managed to address this gap and Suzy has
products and were given leaflets for future reference. started selling agricultural input in these areas. By opening
Among the attendees were rural Agrodealers who were to a new market, Suzy Agrovet stands a better chance to
buying agricultural input from Mwanza. However, they increase its sales and sign business contracts with big
exchanged contact details and now they have started suppliers of seed, fertilizer and other agrochemicals.
buying from Suzy Agrovet since the deliveries are made
to their shops at low cost.
Lessons Learned
The demo plots that AFAP has set up under BMGF forms
part of demand-creation activities aimeed at addressing Participating in these agricultural exhibitions has had
the problem of low awareness on the use of agro-input. a bigger than expected impact on the business since it
In this case, AFAP and Suzy Agrovet went further and was a national exhibition bring people together from
also participated in the Nane Nane National Agricultural different areas. This made it easy to connect with different
Exhibition in Nyakabindi. stakeholders. The challenge was to capture the names
and contacts of all visitors who came in as they were
As an agent for Yara Tanzania, Suzy printed banners moving around different tents. Visitors were encouraged
showing the product offering using her shop as the to take down Suzy Agrovet’s contact details displayed
contact address. Her leaflets demonstrated agronomic on their banners and leaflets. Next season Suzy Agrovet
practices for different plants like rice, maize and other is planning to have business cards printed with details of
horticultural crops. During this exhibition, Suzy distributed the company services and the contact details to enable
7000 leaflets and a total of 373 participants registered the rural Agrodealers, farmers and other stakeholders to
their attendance with her.
call for a service or any information.

Impact
Partners and/or donors who supported the work:
As a result of Suzy Agrovet’ participation in the Nane Nane AFAP, Suzy Agrovet, and Yara Tanzania
National Agricultural Exhibition, Suzy is currently selling
agricultural input in Mara, Shinyanga and another part of Contact persons
the Simiyu region. Previous Agrodealers from these areas Suzana Sabun
were buying agricultural input from Mwanza, a business Director − Suzy Agrovet
centre for Lake Zone regions. However Suzy Agrovet, suzana_sabuni@yahoo.com
which is situated in Bariadi district in the Simiyu regions
had the potential to take on part of this large market as Helen Justine
Journalist − Bunda FM
Bariadi is closer to the Mara region, some districts of the hellengtz10@gmail.com
Shinyanga region and other districts in the Simiyu region.

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