Page 36 - FGLN SC Onboarding Binder 2021

Attachment A:
Communications (cont.)
Audiences
o o
o Consider that there are approximately 90 different languages spoken in Genesee County Tactics/Communications Channels
o Traditional: Television and Radio, Outdoor, Print, Bus boards, PSAs
o Digital: Online, Social Media (Facebook, Twitter, Instagram), Digital
o Grassroots Outreach: Non-traditional/grassroots options, The Arts (painting, drama,
drawing), Movies, Malls, Incentives (coupons for...), Book distribution events or
campaign, Adult spelling bee
o Places Where People Congregate Naturally: Barber and Beauty shops, Places of
Worship, Doctors’ Offices, Dentists, Libraries
o oS o
Communication plans will consider
o Disseminate programmatic information (partnership/linkages/list of resources/calendar of events)
o Create better awareness across the subject of literacy in order to create interest and encourage participation
o Engaging volunteers through recruitment
o Success stories of impacted participants
o Provide support for case statement development for proposals/grant requests
o Communicate the results of impact across three levels community, program/school,
and learner/student
o A professional development calendar for providers
Engage an ambassador or ambassadors to speak to key audiences to help disseminate
key messages
Our community is rich with individuals that can speak to diverse audiences
Measure communication effectiveness
Impact testimonials
urveys (online/hard copies)
Point of contact responses
Flint & Genesee Literacy Network 26