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BRANDING

DESIGN

BRANDING DESIGN IS THE IDENTITY OF COMPANY; THE WORD IS
EXPRESSED AS A WHOLE VERY COMPLLEX CONCEPT THAT
ENCOMPASSES SEVERAL CATEGORIESOF THE ADVERTISING COMPANY

When building a brand for a new company, the first thing you have to consider
is what kind of audience we want to reach. Emotion is a factor that is o en
overlooked because many graphic designers assume that the important thing
is that it works as a whole, instead the thing that matters is the message you
want to convey and what you want to represent.
It is essential to choose the name that perfectly embodies a concept
you want to convey. At this point we get to the logo design,
a graphic in which we choose the right combinations of image and font colors.
Brand design contains in itself all the processes listed above to determine
the corporate identity, and it will also consist of a whole series of accessories
required by a company for their visual communication: paper, packaging,
brochures, flyers, business accessories for customers and employees.

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