Page 13 - STAY ON TOP OF SOCIAL MEDIA AND AI STRATEGIES FOR SUCCESS 2023 2024

Setting Social Media

Marketing Goals

1. It is so important to set goals in social media marketing.
2. Understanding Social Media Marketing yourself or with guidance

- social media marketing and its continued and growing role in
business.

- the benefits and challenges of using social media for marketing

purposes.
- research examples of successful social media marketing

campaigns.
3. Identify Business Objectives

- align social media goals with overall business objectives.
- identify your specific business objectives.

- realise how social media can help achieve these objectives.
4. Setting SMART Goals

- the concept of SMART goals (Specific, Measurable, Achievable,
Relevant, Time-bound). FOLLOW IT!

- research examples of SMART goals for social media marketing.

- set your own SMART goals based on your business objectives.
5. Track and Measure Progress

- tracking and measuring social media marketing efforts.
- key metrics and tools for tracking social media performance.

- select relevant metrics for your goals and setting up tracking
systems.

6. Creating an Action Plan

- develop an action plan to achieve your social media marketing
goals.

- create strategies for content creation, engagement, and community
building.

- Be consistent and adapt strategies based on data analysis.