Page 13 - theartandscienceofsocialmediaandai

Setting Social Media

Marketing Goals

1. It is so important to set goals in social media marketing.
2. Understanding Social Media Marketing yourself or with guidance

- social media marketing and its continued and growing role in
business.

- the benefits and challenges of using social media for marketing

purposes.
- research examples of successful social media marketing

campaigns.
3. Identify Business Objectives

- align social media goals with overall business objectives.
- identify your specific business objectives.

- realise how social media can help achieve these objectives.
4. Setting SMART Goals

- the concept of SMART goals (Specific, Measurable, Achievable,
Relevant, Time-bound). FOLLOW IT!

- research examples of SMART goals for social media marketing.

- set your own SMART goals based on your business objectives.
5. Track and Measure Progress

- tracking and measuring social media marketing efforts.
- key metrics and tools for tracking social media performance.

- select relevant metrics for your goals and setting up tracking
systems.

6. Creating an Action Plan

- develop an action plan to achieve your social media marketing
goals.

- create strategies for content creation, engagement, and community
building.

- Be consistent and adapt strategies based on data analysis.