Page 6 - theartandscienceofsocialmediaandai

Introduction to Social Media

Good to revisit also.

1. Understand the importance of social media in today's digital age

- the objectives are explained by Webologist in more detail later.

2. Understanding Social Media Platforms
- popular social media platforms (e.g., Facebook, Instagram,

Twitter)
- their unique features and the target audience of each platform

- the benefits and potential drawbacks of using social media

3. Creating a Social Media Strategy is very crucial to moving
forward

- the importance of having a social media strategy is make or break
- your success comes from the key elements of a successful social

media

strategy (e.g., goals, target audience, content plan)
- you need to develop a strategy that aligns with business or personal

objectives

4. Building an Engaged Audience
- implement strategies for attracting and engaging followers on social

media

- important to create valuable and shareable content
- interaction with followers and respond to comments or messages

5. Managing Social Media Accounts

- effectively use the tools and techniques for managing social media
accounts

- scheduling posts, monitoring analytics, and responding to

feedback