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Young Latinos: A Generation of Change




        EXECUTIVE SUMMARY




































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                     There is no precedent for the impact young Latino voters could have in 2020 as they lead
                     the wave of demographic transformation of the U.S. electorate. Today’s young Latino
                     voters are U.S.-born and politically engaged, with an eye on the American promise of
                     equal opportunity that their parents helped to shape. Solid gains in buying power, college
                     attainment, steady earnings, and civic participation over the past several years give young
                     Hispanics growing clout and political muscle.

                     This research examines the issues, needs and aspirations that move young Latino voters.
                     The findings provide fresh knowledge and actionable insights anchored in the belief that
                     understanding young Latino voter engagement and behavior are requisites for political
                     candidates, civic institutions and community organizations across the country. The
                     learnings fall into five areas:



                           •  Who they are

                           •  Their state of civic consciousness

                           •  Their unique stance on COVID-19 and other social and political issues
                              that motivate voting

                           •  Their role in the political process

                           •  Their intent to engage and vote in the 2020 general election










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