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Young Latinos: A Generation of Change
EXECUTIVE SUMMARY
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There is no precedent for the impact young Latino voters could have in 2020 as they lead
the wave of demographic transformation of the U.S. electorate. Today’s young Latino
voters are U.S.-born and politically engaged, with an eye on the American promise of
equal opportunity that their parents helped to shape. Solid gains in buying power, college
attainment, steady earnings, and civic participation over the past several years give young
Hispanics growing clout and political muscle.
This research examines the issues, needs and aspirations that move young Latino voters.
The findings provide fresh knowledge and actionable insights anchored in the belief that
understanding young Latino voter engagement and behavior are requisites for political
candidates, civic institutions and community organizations across the country. The
learnings fall into five areas:
• Who they are
• Their state of civic consciousness
• Their unique stance on COVID-19 and other social and political issues
that motivate voting
• Their role in the political process
• Their intent to engage and vote in the 2020 general election
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