Page 250 - Bruno Grbac Autoportret_12_3_listbook

A 172-197, ISBN: 953-6148-39-0.

V • Grbac, B. (suautor Lončarić, D.): Marketer’s and Marketing Strategy Implementation:
ADO New Organizational Culture for Transformation Process – u: Papanikos, Gregory

T., Veloutsou, Cleopatra (Eds.), Global Issues of Business, Athens Institute for
Education and Research (ATINER), Athens, June 26-29, 2003, pp. 381-391. ISBN:
960-87822-2-8.
POPIS R • Grbac, B.: Odrednice prihvaćanja tržišne orijentacije – u: Sundać, Dragomir (ur.),

Kakav regionalni razvitak treba Hrvatskoj, Rijeka, Ekonomski fakultet Rijeka,
Sveučilište u Rijeci, 2001, pp. 103-113. ISBN 953-6148-20-X. Recenzenti: Nikolovska,
Natalija, (Sveučilište u Skoplju), Kopal, Marija, (Sveučilište u Rijeci).

•
Grbac, B. (suautor Martin, J.): Developing Market Based Resource Strategies for South
East Europe – u: Grbac, Bruno (Ed.), Martin, James (Ed.), Developing Market Based
Resource Strategies for South East Europe, Cleveland, Rijeka, University of Rijeka,
Faculty of Economics, John Carroll University, Boler School of Business, 2001, pp.
1-18. ISBN 953-6148-24-2. Recenzenti: Welsh, Dianne, (John Carroll University -
SAD), Blake, Brian, (Cleveland State University - SAD).

• Grbac, B. (suautor Martin, J.): Dynamic Adaptive Companies – Answer to the “Waves”
in Macromarketing Environment – u: Grbac, Bruno (Ed.), Martin, James (Ed.),
Developing Market Based Resource Strategies for South East Europe, Cleveland,
Rijeka, University of Rijeka, Faculty of Economics, John Carroll University, Boler
School of Business, 2001, pp. 43-60. ISBN 953-6148-24-2. Recenzenti: Welsh, Dianne,
(John Carroll University - SAD), Blake, Brian, (Cleveland State University - SAD).

• Grbac, B. (suautor Jardas, D.): Systematic Entrepreneurship as Marketing Resource
250 Development Strategies in South Eastern Europe – u: Grbac, Bruno (Ed.), Martin,

James (Ed.), Developing Market Based Resource Strategies for South East Europe,
Cleveland, Rijeka, University of Rijeka, Faculty of Economics, John Carroll
University, Boler School of Business, 2001, pp. 159-176. ISBN 953-6148-24-2.
Recenzenti: Welsh, Dianne, (John Carroll University - SAD), Blake, Brian, (Cleveland
Bruno Grbac - Autoportret • Grbac, B. (suautor Martin, J.): Adopting A Market Oriented Philosophy in South
State University - SAD).

East Europe: A Dynamic Perspective – u: Grbac, Bruno (Ed.), Martin, James (Ed.),
Developing Market Based Resource Strategies for South East Europe, Cleveland,
Rijeka, University of Rijeka, Faculty of Economics, John Carroll University, Boler
School of Business, 2001, pp. 19-32. ISBN 953-6148-24-2. Recenzenti: Welsh, Dianne,