Page 2 - AW22 Blade and Rose
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The Story
Blade & Rose is Britain’s leading children’s clothing brand specialising in
trademark leggings featuring stylish and quirky designs on the bum, as well as
matching accessories.
Entrepreneurial mother of two Amanda Peffer founded the company in 2010
during her maternity leave. The company is named after her children’s
middle names’ Blade’ and ‘Rose’.
Inspired by her daughter, who always had the bum of her
leggings on show, Amanda found herself constantly pulling down her
daughter’s dresses until she
decided to embrace the beautiful nappy bum sticking out and design a fun
range of leggings around this concept. A major component of the
development was to ensure that the quality of the fabric was durable,
functional, would wash well and most importantly, that it was soft and kind to
children’s delicate skin.
