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4   Transform, Content to Actionable Data and Unlock New Business Opportunities Through AI                                                                           Transform, Content to Actionable Data and Unlock New Business Opportunities Through AI  5






          Improving Journal



          Acceptance Rates












          Historically, evaluating a journal article for        SPi Global developed the Transfer Desk Agent
          publication has required a great deal editorial       in December of 2017. It uses a machine
          knowledge, subject matter expertise, and a            learning framework to analyze all of the
          significant amount time. The Authors make             articles published within a publisher’s
          an educated guess as to which journals are            catalog of journals. The tool creates a unique
          the best fit for their content, while scholarly       fingerprint of each journal, which allows it
          publishers must read every submission                 to better match newly submitted articles to
          thoroughly to determine whether or not                the appropriate journal based on the subject
          the paper meets its quality standards or              matter. The tool recommends alternative
          aligns with its particular subject matter focus.      journals where a rejected article may align
          This approach is time intensive and may not           better, decreasing the likelihood of an
          even result in a published article for the            unfruitful review process.
          author or publisher.
                                                                “Many publishers’ rejection rates are
          A more efficient evaluation process is                fairly high,” explains Jishnu Gupta, Chief
          possible with artificial intelligence, explains       Technology Officer at SPi Global. “That means
          Venky. “Usually, when a manuscript gets               they’re losing a lot of opportunity and revenue                    In addition to helping publishers retain valuable content, this technology improves the scholarly
          rejected, publishers risk losing revenue, the         when they reject articles that could be a fit for                  research landscape. Publishers can disseminate information to the scholarly community faster by
          author, and his/her content to a competitive          other journals.”                                                   automatically surfacing the best journal submissions. Faster publication times also help publishers
          journal,” says Sonathi. “In order to address this                                                                        keep pace with the increased volume of research in the scholarly community and ensures researchers
          issue, we developed our Transfer Desk Agent,          Using the Transfer Desk Agent, one journal                         are up-to-date.
          which suggests alternative journals within the        publisher was able to increase its acceptance
          publisher’s catalog that may be a better fit.”        rate by 20%. “That also means 20% more                             The applications of this technology are not limited to scholarly publishing, adds Venky. “As a concept, it
                                                                revenue for that publisher,” says Jishnu.                          can be expanded to any business operation that involves identifying incoming textual information and

                                                                                                                                   routing it to an appropriate channel. For example, a customer service team that receives complaints via
                                                                                                                                   emails can use the Transfer Desk Agent concept to route emails to the most appropriate team.”













        © SPi Global Content Solutions                                                                                             © SPi Global Content Solutions
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