Page 32 - SPiCE Magazine (September 2019)

The SPiCE Magazine • Technology Features: Rocking it @ 40
The SPiCE Magazine • Technology Features: Rocking it @ 40
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SME-CURATED INDEXING FOR MAXIMIZING DISCOVERABILITY AND SEARCH ENGINE THE CRITICAL ROLE OF SMEs

OPTIMIZATION (SEO) Artificial Intelligence-based abstraction and indexing provides the necessary scalability to handle huge volumes.
However, the role of SMEs is critical in ensuring the contextual relevance and technical accuracy of the output,
Enriching the new content files included the application of thesaurus terms. For this, Scope employed its
especially in research and data-intensive domains such as Science, Technology, Engineering, and Medicine. This
proprietary InDEXr platform for tagging the content in a semi-automated, expert-curated environment.
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semantic tagging and descriptive metadata, if not curated properly, can produce inaccurate search results and
This produced accurate and highly structured index terms essential for improving search engine optimization
content relationships that frustrate users and dilute the effectiveness of the metadata for better discoverability.
(SEO) and content discovery.
The client was very impressed with this end-to-end approach for digital transformation as it facilitates a
ABSTRACTS AND KEYWORDS—ADDITIONAL DESCRIPTIVE METADATA seamless transition of their legacy and ongoing content to the new platform with speed, better functionality,

and customization. It also motivated them to extend this service model to the migration of their other content
Abstracts and keywords function as additional descriptive metadata that can be leveraged in search engines,
products to the new platform.
libraries’ holdings systems, and other important discovery environments. To produce these, SCOPE leveraged
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its semi-automated AI-enabled platform, ConSCIse . Driven by the new thesaurus developed for the client,
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along with unique knowledge repositories in multiple subjects/domains, ConSCIse leverages machine learning Client Feedback
and natural language processing to identify key terms, concepts, and sentences within book chapters and other
long-form content. The resulting metadata of abstracts and keywords are curated by SMEs for coherence and
“Thanks very much to the SCOPE-SPi Global team
by experienced language editors for readability. This helps in generating high-quality SEO friendly metadata to
for completing this work in time to meet our
enhance discoverability in search engines. This also helps improve monetization of content through better and
launch schedule.”
comprehensive representation of a full text content, motivating users to purchase content that is very relevant
to their research areas.
“This is the first time we are attempting an online first

publishing approach to publishing our Handbook articles”

Enriched metadata improves the precision and the recall “The overarching intent of this initiative is to increase
of search results, thereby increasing the likelihood of con- the value of our content to our global community of
tent being discovered, used, and purchased. An accurate,
well-structured metadata helps in content monetization users through new functionality and state of the art
through better discoverability - the most important driver user experience. These, in turn, will drive discovery and
to discovery and SEO.
usage, support increased sales; and enable new product
offerings and content reuse options.”