Page 17 - 300dpi – 2018

PRÉSENTATION POWERPOINT – FLIPBOOK
International Olympic Committee
RFP Of cial Olympic Portal February 2008
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Concept
and value-theme cShtrantengeyls
ParT 012
RFP OFFicial OlymPic PORtal - February 2008
A real path in a functional sense, each character represents one of the six Initiative Channels, but also a way for the IOC to promote content and events in a more modern format. These characters can be designed
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The middle push bar acts as a bridge between the Olympic Path concept at the top and the more classic sections below. It has a dual advantage...
Concept
and value-theme cShtrantengeyls
RFP OFFicial OlymPic PORtal - February 2008 TThheeinsOpliyramtiopnicthPatadthrives the creative
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ParT 012
A exible tool, it’s very easy to update and mange.
The values
Concept Theaninditviatluive-tchheamnenel
Fraternity Universality Openness
A channel where athleticism af rms its universal values, which know no borders.
Theinspirationthatdrivesthecreative
A conduit of human experiences, a real journey to pursue.
A fun, enriching new way to navigate through all content,
The inspiration that drives the creative
.
internal and external.
The Olympic Path is accompanied by guides. Real people. More than just friendly young faces, each of these guides represents true values and real initiatives.
Each guide acts as a single access point to his or her own Initiative Channel.
.
RFP OFFicial OlymPic PORtal - February 2008 7
Global Village
cShtrantengeyls
in a generic way to last over long periods of time, or they can
be event-related (ex: Vancouver Games).
It’s ideal for promoting external content, such as partner initiatives
and social-networking platforms.
It allows the IOC to repackage its own traditional content in a younger, more dynamic way.
ParT 021
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