Page 34 - annual report AUCT 2025_Eng

Business Operation and Operating Results Corporate Governance Financial Statements Attachments
Material Marketing Policy of Products or Services in the Past Year
The Company has specified the marketing policy for major products and services, by adhering
to the principles of transparency, fairness and customer-focus, in line with the Company’s vision and
mission which is focused on becoming a center to display products and services, so that purchasers and
sellers can have reasonable prices with sufficient information to make decision. The Company focuses on
sustainable growth under good corporate governance and creation of added values for stakeholders in
the long term.
1. Overview of Major Products and Services
In 2025, the Company still continued to focus on vehicles and motorcycles auction business,
which is the Company’s core business, together with the development and expansion of auction-related
services to increase the comprehensiveness of services, such as inspection of auctioned vehicles, provision
of loan services to the auction participants and general public, renewal of vehicle tax of auctioned vehicle,
including special businesses and new services, such as private vehicle inspection center, distribution of
compulsory and voluntary insurance policies, arrangement of special event auctions for public and private
sectors, real estate business and relocation of vehicles for the auctioneer and the third party to provide a
comprehensive ranges of services.
2. Nature of Customers
Main customers of the Company consisted of second-handed vehicle auctioneers, general people,
juristic persons, and business alliances, both regular customers and new customer groups. The Company
places importance on building good relationships and long-term customer satisfaction.
3. Target Group of Customers
The Company focuses on target group of customers, in both business-to-business (B2B) and
business-to-consumer (B2C) formats, by dividing customer groups based on the auction branch areas
and type of customers, such as new customers, members and VIP customers, to be able to design
marketing and service approaches appropriately and effectively.
4. Distribution Channels and Methods
The Company has branches that are auction yards covering urban areas of each region countrywide
including online channels or digital platforms, as well as operations with agents and business partners by
having the integrated service channel management to facilitate, increase accessibility 0to services, and
raise customer experience levels.
5. Marketing Strategies and Approaches
The Company’s marketing policy in 2025 continued to focus on retaining the existing customer
base together with expanding the new customer base, by focusing on quality of services, creditability and
building good customer experience, as well as promoting selling of related products and services (cross-
selling and up-selling) by applying customer data, technology, and digital media to support marketing
activities in line with customer behavior and business environmental conditions. At present, the Company
34
Annual Registration Statement / Annual Report 2025
(Form 56-1 One Report)