Page 30 - September 2018 Disruption Report Flip Book

DISRUPTION OF TRANSPORTATION SEJAPNTEUMARBYER20210818
61. Vehicles will likely be filled to the brim with advertising of all sorts (much of which you could probably act on in-route), though there will probably be ways to pay more to have an ad free experience. This will include highly personalized en route advertising that is particularly relevant to who you are, where you’re going.
62. These innovations will make it to the developing world where congestion today is often remarkably bad and hugely costly. Pollution levels will come down dramatically. Even more people will move to the cities. Productivity levels will go up. Fortunes will be made as these changes happen. Some countries and cities will be transformed for the better. Some others will likely experience hyper-privatization, consolidation and monopoly-like controls. This may play out much like the roll-out of cell services in these countries — fast, consolidated and inexpensive.
63. Payment options will be greatly expanded, with packaged deals like cell phones, pre-paid models, pay-as-you-go models being offered. Digital currency transacted automatically via phones/devices will probably quickly replace traditional cash or credit card payments.
64. There will likely be some very clever innovations for movement of pets, equipment, luggage and other non-people items. Autonomous vehicles in the medium future (10–20 years) may have radically different designs that support carrying significantly more payload.
65. Some creative marketers will offer to partially or fully subsidize rides where customers deliver value — by taking surveys, by participating in virtual focus groups, by promoting their brand via social media, etc.
66. Sensors of all sorts will be embedded in vehicles that will have secondary uses — like improving weather forecasting, crime detection and prevention, finding fugitives, infrastructure conditions (such as potholes). This data will be monetized, likely by the companies who own the transportation services.
67. Companies like Google and Facebook will add to their databases everything about customer movements and locations. Unlike GPS chips that only tell them where someone is at the moment (and where they’ve been), autonomous vehicle systems will know where you’re going in real-time (and with whom).
68. Autonomous vehicles will create some new jobs and opportunities for entrepreneurs. However, these will be off-set many times by extraordinary job losses by nearly everyone
in the transportation value chain today. In the autonomous future, a large number of jobs will go away. This includes drivers (which is in many states today the most common job), mechanics, gas station employees, most of the people who make cars and car parts
or support those who do (due to huge consolidation of makers and supply chains and manufacturing automation), the marketing supply chain for vehicles, many people who work on and build roads/bridges, employees of vehicle insurance and financing companies (and
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