Page 9 - September 2018 Disruption Report Flip Book

DISRUPTION OF TRANSPORTATION SEJAPNTEUMARBYER20210818
New models for transportation are evolving before our eyes
Even if it appears that there are strict
divisions between the different levels of automation, this is a matter of constant
public debate. For example, some
automakers see Level 4 as the optimal
use case for car-sharing vehicles in a
specific geographical area – such as
within a particular city. According to this interpretation, a Level 4 vehicle would
be allowed to drive autonomously in this
area in order to collect customers who
have ordered the vehicle “on demand”7. • Beyond this there are preferred areas of application depending on the level of automation. Vehicles classed as Level 1
to Level 3 are primarily used for overland and highway journeys, as this use case
is relatively easier to realise from a technical point of view.
CAR SHARING MODELS
“Eventually, the majority of miles traveled in the United States will be on a network like Lyft,” said Lyft CEO Logan Green. “You’ll be subscribing to a Lyft transportation plan similar to how you have a music program, maybe Spotify, or a minutes plan like you have on AT&T or Verizon.”
Lyft is currently testing a subscription service in over 24 cities, offering riders an “All-Access Plan’ for $2.99 per month and get 30 rides of up to $15 or the “Commute Plan” and pay $3.99 month in exchange for 45 Lyft rides between work and home, set at one personalized price. Early tests have shown that users will opt to take Lyft rather than other ride hailing services and will forgo public transport or walking.
As ride sharing companies integrate more electric vehicles into their fleets, the companies will incur lower costs for fuel and maintenance, which all them to lower their fees and make ride sharing more affordable.
What does future mobility look like?
“Just like Amazon sells third-party goods, we’re going to offer third-party transportation services,”
Fig. 5 Which sharing models are available?
Who is mobile and how?
said Uber CEO Dara Khosrowshahi. “We want to be the Amazon of transportation.” (Disrupting the Car, Rachael Binder, 04/18/18)
Car-sharing – the “car2go” model
Car-sharing vehicles in private ownership or from fleet providers
Users can choose between different vehicle types – suppliers compete on the value of their fleet and their vehicles Included: station-based car-sharing (e.g. Flinkster) and free-floating car- sharing (e.g. DriveNow)
Transport demand Usage intensity
Vehicle inventory
Replacement frequency
Vehicle sales
Ride-hailing – the “Uber” model
• Users do not drive themselves, but use mobility as a service – “Use” instead of “Own”
• Competition will primarily take place at the service provider level and via the web portals/apps
• Included: Ride-hailing services
(e.g. Uber), shared journey options (e.g. Blabla Car), online taxis (e.g. MyTaxi) and P2P (e.g. Croove)
Transport demand Usage intensity
Vehicle inventory
Replacement frequency
Vehicle sales
• •
The primary use case is found above all in
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2 and 3. From a technical point of view, more manufacturers and vehicles would
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Technical availability and legal considerations are the bottleneck PwC Autofacts assumes that the demand for autonomous vehicles will be different
car sharing in urban