Page 137 - الإحصاء في مجال الدراسات الإعلامية

???????? ?:???
?? )1???????? ??? ?????? ??????????????? ???????? ???????? ???????? ???????? ?????? ??????????

??spss??
??( )1????????:???? ???? ?? ??????? ????? ???????? ?)1995 ???

??)2???????? ???? ??? ??????? .?????? ?? ??????? ?????? ?(??????????? :?????? ????????)1999 ???
??)3?????? ??? ????? ? .???????? ?????? ???????? ?( ????????? ?:??????? ????????)1997 ???

??)4??????? ??? ?????? ?????.?????? ?? ??????? (????? ??? ??? ? ?????? ???????? ???????
?????????)1991 ???

??)5????? ????????? ? ??????? ???? ????? .?????? ????? ?? ??????? ???? ????? ?( ?????????? :?????
??????? ????????)1990 ???

??)6???? ???? ??? ???? ? .???????? ??????? ????????? ?(???????????? ? :???? ??????? ????????????
??)1992??

?? )7?????? ?????? ?.???????? ??????? ?????? ???????? ( ??????? ? ??????? ??????? ????????)1981???
?? )8?????? ?????????.???????? ???????????? ?? ?????? ??????? ????????? ????????????(??????????
??:?????? ??????? ??????? ?)1990???
?? )9????????? ????????????? ????????? ?????.?????? ???????? ???????? ?????????spss???????
?????? ?????????? ?????????? ????????)2003???
?? )10????? ???? .???????? ?? ??? ????? ?(????????? ????? ??????? ??????? ?)1996 ???

?? )11????? ???? ?????.????????? ????????? ?? ?????? ???????????????? ??????????(??????? ?:???????
???????? ????????)2000???

?? )12????? ????? ???? ? .????????? ????????? ??????????? ??????????? ????????????? ?? ??????
??????? ?????? ??????? ????????? ?(??????????:????????? ???????)1993???

?? )13????? ????????? ???? ?.???????? ???????????? ?????? ?? ?????? ?????????
?(????????:??????? ????????)2001 ???

??)14????? ???? ??????????? ???? ???? ?.???????? ???????? ??????????? ?? ???? ??????
?????? ???????? (??????? ?:???? ????? ???????)2002???

??)15????? ??? ??? ??????? ?????.?????? ????? ???? ??????? ???????? ?? ?????? ????????
?????????? ??????????? (??????? ?:???? ??????? ??????? ?)1991???

??)16????? ????? ??????:???? ????? ???????? ????? ????? ?????? (????????????? ????? ???????
??)1978???

??)17????? ????????? ???????:?????? ????? ????????? (????????:?????? ?????? ????????)1959???
??)18????? ???? ???? ??? ?:????????? ???????? ????????(????????? ?:?????? ??? ????)1983???

??)19???? ????? ???? ????????????? ??????????:???????? ????????(???????????????? ??????? ?????????
???? ????)1999???

??)20????? ?????????????? ???????? ??????4????? ??? ?????? ?????? ??????? ??????
???????2005???

??129??