Page 17 - الإحصاء في مجال الدراسات الإعلامية

????? ????? ???? ?? ???? ??? ??????? ?????? ??????? ??? ????? ????? ??????? ????????? ??-??
???? ??? ????? ??????? ????????? ????? ????? ????? ??? ????? ????? ??? ?????? ?? ???? ?-:??

?????? ???? ???? ????? ???? ?? ???????? ????? ???? ????? ???? ?? ?????? = ????? ????? –? ??)1??
????? ???? ?.?? ??)2??

?????? ??? ????? ????? ????? ??? ??? ????? ?? ?????? ?? ?????? ??? ?????? ????? ?????? ??)3??
??????? ????? ?????? ?? ??? ?????? ????? ????? ??? ????? ???????? ???????? ????? ???? ???????
???? ????? ??? ?? ???? ?? ???????? ?? ??? ??? ????? ????? ??? ??????? ???? ???? ??????
??? ?????? ??? ?? ???? ??? ??? ?????? ??? ????????? ???? ??????? ???? ????? ??? ????
???? ????? ?? ???? ??? ?????? ???? ?? ?????? ??? ???? ?????? ????? ???? ???? ???????? ??????

????? ?????? ????? ????? ?? ????? ?????? ???????? ?.??
???? ????? ??? ????? ???? ?????? ?????? ?????? ?????? ?? ??????? ?????? ?????????? ??????

??? ??? ?.??

?• ????? ????? ???? ?????? ???? ????????? ????????? ?:??

?? -1????? ????? ?? ???????? ????? ??? ????? ?? ????? ??? ???? ???? ?? ???????? ????? ????? ?????
????? ???????? ????? ?.??

?? -2?????? ??? ????? ???? ?????? ? ?????? ????? ??? ???????? ??????? ??????? ??????? ??????? ??????
?????? ?.??

?? -3?????? ???? ????? ??? ????? ?? ????? ???? ????? ????? ???? ???? ???? ?????? ????? ???????
?????? ???????? ??? ????? ?????? ??? ?????? ?? ????? ?.??

?? -4?????? ??? ????? ?? ???????? ???? ??? ?? ?? ??? ???? ?? ???? ??????? ????? ?.??

????????? ?????? ???? ?????? ? 20??????? ?? ???? ????????? ?:?? ????? ?:??

??– 7 – 25 – 19 – 12 – 5 – 31 – 11 – 35 – 29 – 15 – 10 – 5??
??. 17 – 38 – 5 – 14 – 9 – 37 – 21 – 13??

????????? ? -:???? ???? ??????? ???????? ?:??

?? -????? ?: -??
?? )1??????? ?????? ? :??? ????? ???? ????? ??????? ?? ??????? ??? ?????? ?????? ??? ?? ???? ?????

??? [? ]38?????? ???? ?? [?. ]5??
?? )2???????? ??????? ?????? ?? ??????? ? :?????? = ???? ???? – ???? ???? ?1 +??

??34 = 1 + 33 = 5 - 38??
?? )3????? ??? ?????? ??????? ???? ????????

?? )4????? ??? ????? ? :????? ????? ????? ??? ??? ?????? ????? ??? ????? ( ?? ??? ????? )?
?? 6.8 = 5 ÷ 34?????? ????? [?]7??

?? )5?????? ???? ?????? ? :??? ?????? ?????? ? :????? ????? ?????? ?? ?????? ??? ?? ???? ???? ?????
???? ?? ?????? ?????? [?]5??

?• ?? ??? ??? ????? ???? ?????? ????? ?????? ? ???????? ??? ????? ??? ???? ?????? ????? ??????? ??? ????? ?:??
?? -????? ?????? ????? ??????? = ?12 = 7 + 5??
?? -????? ?????? ????? ??????? = ?19 = 7 + 12??

?? -????? ?????? ????? ??????? = ?26 = 7 + 19??
?? -????? ?????? ????? ??????? = ?33 = 7 + 26??

??15??