Page 12 - AHATA

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LOCAL Saturday 2 april 2022

20th edition of Soul Beach Music Festival will take place in Aruba

on Memorial Day weekend

From the 25th to the 30th of visitors came with the pur-
May, Aruba will once again pose of attending the festi-
be a host for Soul Beach val. 87.5% of the tickets for
Music Festival. The head- the festival were bought in
liners for this event have the North American mar-
already been revealed ket and 77.5% of the visitors
where Mike Epps will be the stayed in a hotel and had
headline for the Comedy strong indications that they
Night, Mary J Blige on Sat- are and will be loyal to the
urday and New Edition on destination and festival.
Sunday. Together they will
have various other artists A.T.A hopes that the fes-
who will be performing and 2020, however for reasons nomic impact on Aruba of million dollars. The amount tival can grow again and
together celebrate the 20th related to the pandemic 12 million dollars, bringing of visitors also increased reach the levels it was on in
edition of Soul Beach Music the event could not be or- 6,350 international visitors with 1,000 visitors while the 2019, seeing how the coop-
Festival. ganized in 2020 nor 2021. who spent an average of average cost per person eration is growing fast and
372 dollars each per day grew with 22 dollars and taking place in Aruba.
Aruba Tourism Authority A.T.A has measured the with a stay of around 6 the average amount of
sees the return of this event economic impact of that nights. nights stayed grew with 0.3. Local tickets will be on sale
as another indicator that an event like this brings to starting this weekend with
Aruba and it’s tourism is re- Aruba. In 2019, which was If you compare these fig- Based on a survey done in the special price of 70 dol-
covering. The 20th edition the last time the event took ures with the previous year, 2019, it was calculated that lars per night at various lo-
was meant to take place in place, it had a direct eco- you can see a growth of 3 78.8% of the international cations in Aruba.q

Honoring of loyal visitors at Divi Village

EAGLE BEACH - Recently, home away from home.
Aruba Tourism Author- The symbolic honorary title
ity representative Ma- is presented on behalf of
rouska Heyliger had the the Minister of Tourism, as
great pleasure in honoring a token of appreciation to
many loyal Aruba visitors the guests who visit Aruba
with their distinctive cer- between the 10-20-35
tificates. These certificates consecutive years each
are a way to say “Masha title carries.
Danki” for continuously
choosing Aruba as a fa- The couple loves coming
vorite vacation destina- to the island for its warm
tion. The titles are as fol- weather, beautiful beach-
lowing: 10+ years “Distin- es and friendly people.
guished Visitor”, 20+ years
“Goodwill Ambassador” Heyliger together with the
and 36+ years “Emerald representatives of Divi Vil-
Ambassador”. lage presented the certifi-
cates to the honorees and
The honorees are: Randy thanked them for choos-
and Judy Zamarron from ing Aruba as their favorite
Michigan, USA, who have vacation destination and
been honored as Good- as their home-away-from-
will Ambassadors at their home.q