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A24 TECHNOLOGY
Monday 9 april 2018

Insider Q&A: Equifax's new CEO talks rebuilding trust

By KEN SWEET es around cybersecurity. ing around the blocks and
NEW YORK (AP) — Equifax As you know, we're not alerts that will allow con-
announced last month that unique or alone in being sumers to take control of
Mark Begor, a long-time fi- impacted by this massive their credit information and
nancial industry executive, global threat of cyberse- decide when they want it
would take over as CEO of curity, and we didn't have available to financial insti-
the company on April 16. the right defenses in place, tutions. I believe that's right
Begor joins Equifax at a but we're definitely going for the business.
time when it's still recover- to have to do that. The Q: The breach remains the
ing from last year's massive second is really spending biggest issue, but what are
data breach that exposed time with customers, and other things that you’re
the personal information our partners, to make sure looking at more broadly to
of nearly 150 million Ameri- that they know we're seri- grow this company?
cans. The stolen informa- ous about that investment. A: My goal is for Equifax
tion included Social Se- In this March 28, 2018, file photo Equifax CEO Mark Begor poses Q: Since the breach, there's to be an industry leader
curity numbers, birthdates for a photo in Atlanta. been a growing conversa- around protecting con-
and addresses, which can Associated Press tion around the fact that sumer data. That’s a per-
be used for identity theft. people don't really have sonal priority for me. But
It was the largest breach length and clarity: ent to fix what went wrong. any say on how their data we are going to continue
of crucial personal infor- Q: What attracted you to But one of my principle is gathered. Are you tak- to invest in our core data
mation in history, and led the job? goals is really to regain the ing a different approach analytics services and our
to Equifax's previous CEO A: Obviously the breach trust of our customers, of to looking at how actual workforce solutions and
stepping down, as well as was a real challenge for the consumer and the pub- Americans' data you're col- employee verification busi-
several other executives. business. But I've been im- lic. lecting is being handled? ness. The third leg of that
Begor spoke to The Associ- pressed with how they've Q: What goes into rebuild- A: Consumers do need to strategy is around investing
ated Press after the com- been responding to it. They ing trust? have control of their data globally to bring credit and
pany announced they have been making heavy A: The business is discussing that they entrust to us. I analytic decisioning to our
were hiring him. The inter- investments and focusing heavily the infrastructure think since the breach Equi- customers and partners in
view has been edited for on bringing in the right tal- and it's fortifying its defens- fax has been industry lead- other parts of the world.q

Facebook to send Cambridge

Analytica data-use notices Monday

and the U.K. to take a broad enough take it. The app vacu-
In addition, all 2.2 billion view of what Facebook's umed up not just the data
Facebook users will receive responsibility is in the world. of the people who took it,
a notice titled "Protecting He's set to testify before but also — thanks to Face-
Your Information" with a link Congress next week. book's loose restrictions —
to see what apps they use Cambridge Analytica whis- data from their friends, too,
and what information they tleblower Christopher Wylie including details that they
have shared with those previously estimated that hadn't intended to share
apps. If they want, they more than 50 million peo- publicly.
In this March 29, 2018, file photo, the logo for Facebook ap- can shut off apps individu- ple were compromised by Facebook later limited the
pears on screens at the Nasdaq MarketSite in New York's Times ally or turn off third-party a personality quiz that col- data apps can access, but
Square. Facebook will begin alerting users whose private data access to their apps com- lected data from users and it was too late in this case.
may have been compromised in the Cambridge Analytica
scandal starting Monday, April 9. pletely. their friends. In an interview Zuckerberg said Facebook
Associated Press Reeling from its worst pri- aired Sunday on NBC's came up with the 87 mil-
vacy crisis in history — al- "Meet the Press," Wylie said lion figure by calculating
By BARBARA ORTUTAY had their data shared with legations that this Trump- the true number could be the maximum number of
AP Technology Writer Cambridge Analytica will affiliated data mining firm even larger than 87 million. friends that users could
NEW YORK (AP) — Get get a detailed message on may have used ill-gotten That Facebook app, called have had while Kogan's
ready to find out if your their news feeds. Facebook user data to try to influence "This is Your Digital Life," was app was collecting data.
Facebook data has been says most of the affected elections — Facebook is in a personality quiz created The company doesn't have
swept up in the Cambridge users (more than 70 million) full damage-control mode. in 2014 by an academic logs going back that far, he
Analytica scandal. are in the U.S., though there CEO Mark Zuckerberg ac- researcher named Alek- said, so it can't know exact-
Starting Monday, the 87 mil- are over a million each in knowledged that he made sander Kogan, who paid ly how many people may
lion users who might have the Philippines, Indonesia a "huge mistake" in failing about 270,000 people to have been affected.q