Page 13 - aruba-today-20231006

BUSINESS Friday 6 OctOber 2023
A13

Meta and X questioned by lawmakers over lack of HEALTH

rules against AI-generated political deepfakes DOCTOR ON DUTY

Oranjestad
By Matt O’Brien speaker. Hospital 7:00 pm / 10:00pm
Tel. 527 4000
Associated Press Google has already said
(AP) - Deepfakes generat- that starting in mid-Novem- San Nicolas
ed by artificial intelligence ber it will require a clear dis- Imsan 24 hours
are having their moment claimer on any AI-generat- Tel.524 8833
this year, at least when it ed election ads that alter Women in Difficulties
comes to making it look, or people or events on You- PHARMACY ON DUTY
sound, like celebrities did Tube and other Google Oranjestad:
something uncanny. Tom products. Google's policy Sta. Anna: tel. 586 8181
Hanks hawking a dental applies both in the U.S. and Seroe Preto: tel. 584 4833
plan. Pope Francis wearing in other countries where
a stylish puffer jacket. U.S. the company verifies elec- Women in Difficulties
Sen. Rand Paul sitting on tion ads. Facebook and OTHER
the Capitol steps in a red Instagram parent Meta Dental Clinic 587 9850
bathrobe. doesn’t have a rule spe- Blood Bank Aruba 587 0002
Urgent Care 586 0448
But what happens next Rep. Yvette Clarke of New York speaks at a news conference in cific to AI-generated po- Walk-In Doctor’s Clinic
year ahead of a U.S. presi- Washington, Nov. 4, 2021. litical ads but has a policy +297 588 0539
dential election? (AP Photo/J. Scott Applewhite, File) restricting “faked, manipu- Women in Difficulties
Google was the first big lated or transformed” au- EMERGENCY
tech company to say it dio and imagery used for Police 100
would impose new labels misinformation. Oranjestad 527 3140
on deceptive AI-generat- dates and issues." put whatever content on A more recent bipartisan Noord 527 3200
X, formerly Twitter, and social media platforms that
ed political advertisements Senate bill, co-sponsored Sta. Cruz 527 2900
that could fake a candi- Meta, the parent com- they’re moved to place by Klobuchar, Republican San Nicolas 584 5000
pany of Facebook and there,” Clarke said in an
date's voice or actions. Sen. Josh Hawley of Mis- Police Tipline 11141
Now some U.S. lawmakers Instagram, didn't respond interview Thursday. “All I’m souri and others, would go Ambulancia 911
to requests for comment saying is that you have to
are calling on social me- farther in banning “materi- Fire Dept. 115
582 2219
Red Cross
dia platforms X, Facebook Thursday. Clarke and make sure that you put a ally deceptive” deepfakes
disclaimer and make sure
Klobuchar asked the ex-
and Instagram to explain relating to federal candi- TAXI SERVICES
why they aren't doing the ecutives to respond to their that the American people dates, with exceptions for Taxi Tas 587 5900
are aware that it’s fabri-
questions by Oct. 27.
same. parody and satire.q Prof. Taxi 588 0035
Two Democratic members The pressure on the social cated.” Taxi D.T.S. 587 2300
media companies comes For Klobuchar, who is spon-
Taxi Serv. Aruba 583 3232
of Congress sent a let- A1 Taxi Serv. 280 2828
ter Thursday to Meta CEO as both lawmakers are soring companion legisla- Women in Difficulties
helping to lead a charge tion in the Senate that she
Mark Zuckerberg and X TRAVEL INFO
CEO Linda Yaccarino ex- to regulate AI-generated aims to get passed before
political ads. A House bill the end of the year, “that's
pressing “serious concerns” Aruba Airport 524 2424
about the emergence of introduced by Clarke ear- like the bare minimum” American Airlines 582 2700
lier this year would amend of what is needed. In the
AI-generated political ads Avianca 588 0059
on their platforms and ask- a federal election law to meantime, both lawmak- Jet Blue 588 2244
require labels when elec-
Surinam
582 7896
ers said they hope that ma-
ing each to explain any
rules they're crafting to tion advertisements con- jor platforms take the lead Women in Difficulties
tain AI-generated images on their own, especially
curb the harms to free and AID FOUNDATIONS
fair elections. or video. given the disarray that has FAVI- Visually Impaired
“I think that folks have a left the House of Represen-
“They are two of the larg- Tel. 582 5051
est platforms and voters First Amendment right to tatives without an elected Alcoholics Anonymous
deserve to know what Tel. 736 2952
guardrails are being put in Narcotics Anonymous
place,” said U.S. Sen. Amy Tel. 583 8989
Klobuchar of Minnesota in Fundacion Contra Violencia
Relacional Tel. 583 5400
an interview with The As-
sociated Press. “We are Centre for Diabetes
Tel. 524 8888
simply asking them, ‘Can’t Child Abuse Prevention
you do this? Why aren’t Tel. 582 4433
you doing this?’ It’s clearly Quota Club Tel. 525 2672
technologically possible.” Women in Difficulties
The letter to the execu- General Info
tives from Klobuchar and Phone Directory Tel. 118
U.S. Rep. Yvette Clarke of
New York warns: “With the
2024 elections quickly ap-
proaching, a lack of trans-
parency about this type
of content in political ads
could lead to a dangerous
deluge of election-related
misinformation and disin-
formation across your plat-
forms – where voters often
turn to learn about candi- facebook.com/arubatoday/