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A12   technology
                   Monday 30 January 2023
                                                                      Elon Musk’s mysterious ways on display


                                                                      in Tesla tweet trial


                                                                      By MICHAEL LIEDTKE
                                                                      Associated Press
                                                                      SAN  FRANCISCO  (AP)  —
                                                                      Elon Musk’s enigmatic per-
                                                                      sonality and unconvention-
                                                                      al tactics are emerging as
                                                                      key exhibits in a trial revolv-
                                                                      ing around one of his most
                                                                      polarizing pursuits — tweet-
                                                                      ing.
                                                                      The trial, centered on a pair
                                                                      of tweets announcing Musk
                                                                      had  obtained  the  money
                                                                      to  take  Tesla  private  in
                                                                      2018,  reeled  the  51-year-
                                                                      old billionaire into a federal   Elon Musk leave the Phillip Burton Federal Building and United
                                                                      courtroom in San Francisco   States Court House in San Francisco, Tuesday, Jan. 24, 2023..
                                                                      for three days of testimony                                (AP Photo/ Benjamin Fanjoy)
                                                                      that  opened  a  peephole  rocket ships.                  to-private transition in 2013
                                                                      into  his  often  inscrutable   “It is relatively easy for me   when  he  led  a  $25  billion
                                                                      mind.                        to  get  investment  support   buyout  of  the  personal
                                                                      Musk,  who  now  owns  the  because  my  track  record    computer company bear-
                                                                      Twitter  service  that  he  de-  is  extremely  good,”  Musk   ing his name, according to
                                                                      ploys  as  his  megaphone,  wryly observed.               trial evidence.
                                                                      was  often  a  study  in  con-  But  his  confidence  in  his   THE TROUBLESOME TWEETS
                                                                      trasts  during  his  roughly  ability to get the money he   The crux of the case hing-
                                                                      eight  hours  on  the  stand.  wants  to  pursue  his  plans   es  on  an  Aug.  7,  2018,
                                                                      The  CEO  of  the  electric  is  one  reason  he  found   tweet  in  which  Musk  de-
                                                                      carmaker is facing a class-  himself in court. The three-  clared  “funding  secured”
                                                                      action  lawsuit  filed  on  be-  week  trial  is  set  to  resume   to take Tesla private. Musk
                                                                      half  of  Tesla  shareholders  Tuesday and head for jury   abruptly posted the tweet
                                                                      after  Musk  tweeted  about  deliberations by Friday.     minutes  before  boarding
                                                                      a  company  buyout  that  PLANTING THE SEEDS              his  private  jet  after  being
                                                                      didn’t happen.               Evidence  and  testimony     alerted  that  the  Financial
                                                                      Through both his testimony  have  shown  Musk  had        Times was about to publish
                                                                      and  the  evidence  submit-  started  to  mull  taking  Tes-  a story that Saudi Arabia’s
                                                                      ted  around  it,  Musk  came  la  private  in  2017  so  he   Public  Investment  Fund
                                                                      across as impetuous, brash,  wouldn’t  have  to  hassle   had spent about $2 billion
                                                                      combative  and  contemp-     with  the  headaches  and    buying a 5% stake in Tesla
                                                                      tuous of anyone who ques-    distractions  that  accom-   to  diversify  its  interests  be-
                                                                      tioned  his  motives  as  a  pany  running  a  publicly   yond  oil,  according  to  his
                                                                      game-changing  entrepre-     traded company.              testimony.
                                                                      neur who has inspired com-   After a July 31, 2018, meet-  Amid  widespread  confu-
                                                                      parisons to Apple’s late co-  ing  with  a  top  representa-  sion about whether Musk’s
                                                                      founder, Steve Jobs.         tive  from  Saudi  Arabia’s   Twitter account had been
                                                                      At other times, Musk sound-  sovereign   wealth   fund,   hacked  or  he  was  joking,
                                                                      ed  like  the  savvy  visionary  Musk sent a letter to Tesla’s   Musk  followed  up  a  few
                                                                      that his supporters hail him  board  outlining  why  he   hours  later  with  another
                                                                      to  be  —  an  intrepid  rebel  wanted  to  take  the  auto-  tweet  suggesting  a  deal
                                                                      who  by  his  own  estimates  maker  private  at  a  price   was imminent.
                                                                      has raised more than $100  of $420 per share — about      Musk  defended  the  initial
                                                                      billion  from  investors.  They  20% above its stock price at   tweet as a well-intentioned
                                                                      have  been  richly  reward-  the time.                    move to ensure all Tesla in-
                                                                      ed  from  his  leadership  of  Musk  was  serious  enough   vestors knew the automak-
                                                                      pioneering companies that  that  he  had  already  dis-   er  might  be  on  its  way  to
                                                                      include  PayPal  in  digital  cussed  the  pros  and  cons   ending  its  then-eight-year
                                                                      payments,  Tesla  in  electric  with Michael Dell, who had   run as a publicly held com-
                                                                      vehicles  and  SpaceX  in  gone  through  the  public-    pany.
                                                                                                                                 “I had no ill motive,” Musk
                                                                                                                                testified.  “My  intent  was
                                                                                                                                to do the right thing for all
                                                                                                                                shareholders.”
                                                                                                                                Guhan  Subramanian,  a
                                                                                                                                Harvard University business
                                                                                                                                and law professor hired as
                                                                                                                                an  expert  for  shareholder
                                                                                                                                lawyers,  derided  Musk’s
                                                                                                                                method  for  announcing  a
                                                                                                                                potential buyout as an “ex-
                                                                                                                                treme outlier” fraught with
                                                                                                                                potential conflicts.q
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