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A12   business
                   Wednesday 13 July 2022

                                                                      Amazon Prime Day comes amid

                                                                      slowdown in online sales growth


                                                                                                                                ing and buying," said David
                                                                                                                                Niekerk,  a  former  Amazon
                                                                                                                                vice  president  of  human
                                                                                                                                resources who oversaw op-
                                                                                                                                erations.  "That's  having  an
                                                                                                                                impact on Amazon."
                                                                                                                                Brian Olsavsky, the compa-
                                                                                                                                ny's  chief  financial  officer,
                                                                                                                                has said many of Amazon's
                                                                                                                                warehouse  expansion  de-
                                                                                                                                cisions  were  made  as  far
                                                                                                                                back  as  two  years  ago,
                                                                                                                                limiting what the company
                                                                                                                                can  do  to  adjust  midyear.

                                                                      An Amazon Prime truck passes by a sign outside an Amazon
                                                                      fulfillment center on Staten Island, New York, on March 19, 2020.
                                                                                                               Associated Press

                                                                      By HALELUYA HADERO           tor of GlobalData Retail.
                                                                      AP Business Writer           It's quite a reversal from the   Marriott Aruba Surf Club
                                                                      Amazon  is  heading  into  early days of the pandem-       PLATINUM SEASON
                                                                      its  annual  Prime  Day  sales  ic  when  the  e-commerce   2 Bed Oceanfront $26,000
                                                                      event  on  Tuesday  much  giant's  profits  soared  as     2 Bed Oceanside $18,500
                                                                      differently  than  how  it  en-  homebound     shoppers    2 Bed Ocean view $16,500
                                                                                                                                 2 Bed Garden view $14,500
                                                                      tered the pandemic.          turned  to  online  shopping   3 Bed Ocean view   $28,000
                                                                      The  company  has  long  to  avoid  contracting  the       WK 51 Ocean view $52,000
                                                                      used the two-day event —  coronavirus.  The  demand        WK 52 Ocean View $55,000
                                                                      one of its biggest all year —  was  so  high  that  Amazon   WK 7 and 14 - all views
                                                                      to  lure  people  to  its  Prime  nearly  doubled  its  work-  GOLD SEASON
                                                                      membership,    for   which  force  in  the  last  two  years   2 Bed Oceanfront $14,000
                                                                      Amazon recently raised the  to  more  than  1.6  million   2 Bed Oceanside $12,000
                                                                                                                                 2 Bed Ocean view $8,000
                                                                      price  to  $139  a  year  from  people.                    2 Bed Garden view $6,000
                                                                      $119 a year.                 It  also  increased  its  ware-  3 Bed Ocean view  $13,000
                                                                      Amazon  doesn't  disclose  house  capacity  to  match
                                                                      total  Prime  Day  sales,  the  avalanche  of  orders      Marriott Aruba Ocean Club
                                                                      though  research  firm  In-  flooding  its  site.  By  the   PLATINUM SEASON
                                                                      sider  Intelligence  suggests  end  of  2021,  Amazon  had   2 Bed Oceanfront $32,000
                                                                      sales could climb to about  leased and owned roughly       2 Bed Ocean view $19,750
                                                                      $7.76  billion  in  the  U.S.  387.1 million square feet of   1 Bed ocean front $16,500
                                                                                                                                 1 Bed ocean View $12,000
                                                                      alone — or 16.8% over last  space  for  its  warehouses    GOLD SEASON
                                                                      year  --  in  part  because  of  and data centers — more   2 Bed Oceanfront $14,000
                                                                      the event's mid-July timing,  than double what it report-  2 Bed Ocean view $11,500
                                                                      which  compared  to  last  ed in 2019.                     1 Bed oceanfront $9,000
                                                                      year's June date would al-   Then,  the  worst  of  the    1 Bed ocean View $6,500
                                                                      low  the  company  to  cap-  pandemic  eased.  Ameri-
                                                                      ture more consumers doing  cans  felt  more  comfort-      ** Destination Points $6.00 per
                                                                      back-to-school shopping.     able  leaving  their  homes,   point
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                                                                      boost amid a slowdown in  across the board. The retail     1 Bed wk 51 $6,500
                                                                      overall  online  sales.  Once  sector's online sales growth
                                                                      the darling of the pandem-   in  the  U.S.,  which  spiked
                                                                      ic economy, the company  to  36.4%  in  2020,  returned
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                                                                      7%.  Inflation  had  added  Intelligence.  Retail  sales
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