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A14 LOCAL
Saturday 28 July 2018

Overview Of Timeshare Industry In Aruba

they are here. More young the female visitors.
timeshares, more aquatic 11. Know the existing limits
sports, more income, more for growth in the unit quan-
luxurious food and drinks, tities, try to encourage visi-
exclusive shopping and tors to come in groups or
gamble options. offer discounts if they bring
a friend along.
7. Create opportunities
where value is shared, for In general, the Aruban
example, associating with timeshare industry is a
owners in the retail and great economic source for
hospitality and also other Aruba and contributes in
tourism entities to offer different ways to the gener-
more exclusive packages. al Aruban tourism product.
There are many positive at-
8. The older visitors are less tributes for the timeshare in-
satisfied and have less posi- dustry in Aruba and a posi-
tive perception about their tive economic impact re-
experiences compared lating with many sectors in
to the younger visitors. In- Aruba. Nevertheless there
crease the amount of visi- are some areas that need
tors by offering benefits for revitalizing while the time-
the ones returning to Aru- share industry goes thru this
ba, punch cards, discounts new fase. By implement-
ORANJESTAD ― In honor of owners represent more younger travelers, like for in the area and market ing various recommenda-
the celebration of 40 years then 79% of the surveyed instance Milennials, and unique activities for the tions like the ones named
of Timeshare in Aruba, Aru- owners). make use of social media older visitors so they can above and by promoting
ba Timeshare Association platforms, gaming plat- be more satisfied and they a change in mindset from
(ATSA) created a report, 3. Promote “lifestyle” and forms, group activities and can recommend these “vacation ownership” to
with data that was collect- “experience-based” activi- promotions. through “word-of-mouth”. “timeshare” would help.
ed at the ending of the year ties for consumers that look Adding value to the gener-
2017, to give an overview for unique experiences dur- 5. Promote a tour/pack- 9. Increase the variety of al experience of timeshare
of the timeshare industry on ing their vacation and who age for cruise ship travelers things to do on our island, and creating unique expe-
our island. The report was like to promote their own when they disembark so a great example of this is riences for the visitors would
made with the collabora- type of lifestyle. The ma- they can get to know the having visitors eat with lo- also help. Focusing on the
tion of Aruba Tourism Au- jority of timeshare owners product timeshare on Aru- cals or connect them with younger generation where
thority (ATA), and prepared have a high income and ba in a more focused way. local Aruban families. a little polish is needed so
by the University of Aruba maybe would like to have they will spend more and
(UA). The following is the a more luxurious experienc- 6. Develop products fo- 10. The female visitor will also bettering the satisfac-
last of 6 articles resuming es during their vacation. cused on our younger cli- recommend Aruba much tion of the older visitors in
the research. ents with higher income, faster than the male visitor, combination with unique
4. Prepare the product since these clients are more yet male visitors are more traditional Aruban experi-
The following points are timeshare in such way that likely to buy a timeshare likely to buy another time- ences would be our best
recommendations towards it satisfies the needs of the and spend money while share in comparison with bet. q
the timeshare industry
based upon the research
of 2017 conducted by the
University of Aruba, Aru-
ba Timeshare Association
(ATSA) and data collected
by Aruba Tourism Authority
(ATA).

1. Work together with other
providers in the hospitality
and tourism sector to add
value to the product time-
share in Aruba due to the
age of the timeshare indus-
try in Aruba, it is a known
industry but it is loosing it’s
shine under the young visi-
tors and also the older visi-
tors.

2. Focus on other locations
for the timeshare owners,
the percentage of time-
share owners coming from
the United States is really
high (in a poll conducted
by students, United States