Page 16 - AHATA
P. 16
34 LOCAL NEWS AWEMainta Diabierna, 27 October 2023
A.T.A. Conducts Survey to Measure
Visitor Expectations and Sentiments
THE Aruba Tourism Authority (A.T.A.) is currently under- feelings regarding various crowd sizes and how this impacts
taking an extensive survey to evaluate visitor sentiments. their experience at the site.
The aim of this survey is twofold: to gauge visitor senti- The results of this study will provide a better understanding
ments and to gain a deeper understanding of their experi- of what visitors expect during their stay in Aruba and
ences on our island, assessing how well it aligns with their their overall experiences. This data will assist the A.T.A. in
expectations. enhancing the tourist experience on our island.
A total of 1,500 tourists are being approached to partic- The study’s findings will be presented in December. For some
ipate in the survey, which is taking place at 14 different of these sites, A.T.A. conducted a similar study in 2018,
locations and attractions around our island, including the enabling a comparison of feedback. A.T.A. is pleased to hear
California Lighthouse, Alto Vista, Bushiribana, Casibari, Ayo the voices of our visitors and utilize their feedback to make
Rock Formation, Quadirikiri, Fontein, and various beaches. Aruba an even more attractive destination.
The survey will conclude on November 13th.
In this endeavor, A.T.A. strives to ensure that Aruba not only
One of the primary goals of this study is to comprehend how meets but exceeds the expectations of its valued visitors,
a crowd of people can influence or affect a visitor’s expe- creating an experience that is truly memorable and aligned
rience. Visitors will be asked about their perceptions and with their desires.
