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14 ADVERTORIAL Antilliaans Dagblad Woensdag 13 december 2017

Diageo is the proud producer of premium drinks enjoyed by millions of people around the

world. Our portfolio includes Johnnie Walker, Buchanan’s, Old Parr, Baileys, Smirnoff, Cîroc,
Guinness and hundreds more well-known and loved brands. We have become the industry
leader by putting consumers at the heart of our business and by understanding what it
means to celebrate life. Today, our consumers can enjoy quality global brands alongside
much loved local brands in more than 180 countries.

We are passionate about the role our brands play in celebrating life the world over. At the
core of our approach is a commitment to creating a positive role for alcohol in society –
doing so is good for consumers and therefore good for business. As a global company we
have an important role to play in ensuring that the communities we are part of thrive, which
is why we take great care in building sustainable supply chains and work hard to protect the
environment and the natural resources we all rely on. So for us, celebrating life means being
the best we can be at work, at home, in the community and for the community.

It takes vision, creativity, courage and belief to nurture old brands and develop new ones.
The quality and integrity of our brands is at the heart of Diageo. For this reason we ensure
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we can recall the product and if necessary issue a listing of any affected codes in the media.
This is an important food safety preventative measure that we apply to ensure consumer
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executing a recall should there be an issue. Removal of these codes is a serious issue and
potentially puts consumers at risk.

On every Diageo bottle there is a lot code which provides the following information:

Lot Code: L7365CN001 12345678

L = lot number and precedes all lot codes
7 = the year, 2017
365 = the Julian date, 365 is the last day of the year, 31st December
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WKH SURFHVV RUGHU VR LV WKH ´UVW RUGHU RQ WKDW SDUWLFXODU OLQH RQ GD\
12345678 = the unique eight digit bottle number

Our brands such as Johnnie Walker have been distributed in Curacao for over ninety years
and that is a legacy we are very proud of.

PLEASE DRINK RESPONSIBLY.