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BUSINESS                 Monday 24 July 2023
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            Musk says Twitter to change logo to "X" from the bird                                                                           HEALTH



                                                                                                                                   DOCTOR ON DUTY
            By ANNE D'INNOCENZIO
            AP Retail Writer                                                                                                           Oranjestad
            NEW  YORK  (AP)  —  Elon                                                                                            Hospital 7:00 pm / 10:00pm
            Musk  said  Sunday  that  he                                                                                        Tel. 527 4000
            plans  to  change  the  logo                                                                                              San Nicolas
            of Twitter to an "X" from the                                                                                        Imsan 24 hours
            famous blue bird, marking                                                                                            Tel.524 8833
            what  would  be  the  lat-                                                                                          Women in Difficulties
            est  big  change  since  he                                                                                         PHARMACY ON DUTY
            bought  the  social  media
            platform for $44 billion last                                                                                       Oranjestad:
                                                                                                                                Kibrahacha:  Tel. 583 4908
            year.                                                                                                               San Lucas : Tel. 584 5119
            In  a  series  of  posts  on  his
            Twitter account starting just                                                                                       Women in Difficulties
            after  12  a.m.  ET,  Twitter's                                                                                     OTHER
            owner  said  that  he's  look-                                                                                      Dental Clinic 587 9850
            ing  to  make  the  change                                                                                          Blood Bank Aruba 587 0002
            worldwide as soon as Mon-                                                                                           Urgent Care 586 0448
            day.                         A Twitter app icon on a mobile phone is displayed in Philadelphia, U.S.A., April 26, 2017.  Walk-In Doctor’s Clinic
                                                                                                                                +297 588 0539
            "And  soon  we  shall  bid                                                                         Associated Press  Women in Difficulties
            adieu to the twitter brand                                                                                          EMERGENCY
            and,  gradually,  all  the   ing  threshold  is  part  of  an  content to flourish and that   according  to  a  post  on
            birds,"  Musk  wrote  on  his   $8-per-month  subscription  has offended a wider part   Threads   by   Instagram    Police           100
            account.                     service that Musk rolled out  of the platform's audience.  head Adam Mosseri.q         Oranjestad       527 3140
            The  change  isn't  surprising   earlier  this  year  in  an  at-  Musk said in late April that                     Noord            527 3200
                                                                                                                                                 527 2900
                                                                                                                                Sta. Cruz
            given  Musk's  long  history   tempt to boost Twitter reve-  advertisers  had  returned,                            San  Nicolas      584 5000
            with the name "X," says Al-  nue. Revenue has dropped  but provided no specifics.      Professional unisex massage   Police Tipline      11141
            len  Adamson,  co-founder    sharply  since  Musk  took  Musk's  move  to  change      do you want to be in good    Ambulancia       911
            of  marketing  consultancy   over the company and laid  Twitter's logo to an "X" also   hands to relax your body, mind   Fire Dept.      115
            Metaforce.  The  billionaire   off roughly three-fourths of  comes  as  Twitter  faces   and activate your energy?  Red Cross        582 2219
            Tesla CEO tweeted last Oc-   the workforce to slash costs  new   competition    from   Pls call +297 562 6172       TAXI SERVICES
            tober that "buying Twitter is   and avoid bankruptcy.     Meta's  new  app,  Threads,   appoinment hours 9am / 7pm  Taxi Tas      587 5900
            an accelerant to creating    In  May,  Musk  hired  long-  launched    earlier   this   +297 630 8450               Prof. Taxi    588 0035
            X, the everything app."      time  NBC  Universal  execu-  month.  It  has  been  seen   ________________________________216820  Taxi D.T.S.   587 2300
            Musk's  rocket  company,     tive  Linda  Yaccarino  as  as an alternative for those                                Taxi Serv. Aruba 583 3232
            Space  Exploration  Tech-    Twitter's CEO.               who have been upset with                                  A1 Taxi Serv.   280 2828
            nologies  Corp.,  is  com-   Luring  advertisers  is  essen-  Twitter.                                              Women in Difficulties
            monly  known  as  SpaceX.    tial for Musk and Twitter af-  Threads is being billed as a                            TRAVEL INFO
            And in 1999, Musk founded    ter  many  fled  in  the  early  text-based  version  of  Me-                          Aruba Airport   524 2424
            a startup called X.com, an   months  after  his  takeover  ta's photo-sharing app Ins-                              American Airlines 582 2700
            online  financial  services   of  the  social  media  plat-  tagram that the company                                Avianca       588 0059
            company  now  known  as      form,  fearing  damage  to  has said offers "a new, sep-                               Jet Blue      588 2244
            PayPal.                      their brands in the envelop-  arate  space  for  real-time                             Surinam       582 7896
            "Not sure what subtle clues   ing chaos. Advertisers have  updates  and  public  con-                               Women in Difficulties
            gave  it  way,  but  I  like  the   cut  back  on  spending  versations."                                           AID FOUNDATIONS
            letter  X,"  Musk  tweeted   partly because of changes  In  the  first  five  days  of  its                         FAVI- Visually Impaired
            Sunday.                      Musk  has  made  that  has  launch,  100  million  people                              Tel. 582 5051
            But the change on Twitter    allowed  for  more  hateful  had signed up for Threads,
            was  met  with  sharp  criti-                                                                                       Alcoholics Anonymous
                                                                                                                                Tel. 736 2952
            cism  on  the  social  media                                                                                        Narcotics Anonymous
            platform.                                                                                                           Tel. 583 8989
            The  change  will  be  very                                                                                         Fundacion Contra Violencia
            confusing to a huge chunk                                                                                           Relacional Tel. 583 5400
            of  the  Twitter's  audience,                                                                                       Centre for Diabetes
            which  has  been  already                                                                                           Tel. 524 8888
            souring  on  the  social  plat-                                                                                     Child Abuse Prevention
                                                                                                                                Tel. 582 4433
            form given a slew of other
            major  changes  Musk  has                                                                                           Quota Club Tel. 525 2672
                                                                                                                                Women in Difficulties
            made, Adamson said.                                                                                                 General Info
            "They won't get it," he said.
            "It's a fitting end to a phe-                                                                                       Phone Directory Tel. 118
            nomenal  unwinding  of  an
            iconic brand and business."
            Earlier this month, Musk put
            new  curfews  on  his  digital
            town square, a move that
            met  with  sharp  criticism
            that  it  could  drive  away
            more  advertisers  and  un-
            dermine  its  cultural  influ-
            ence as a trendsetter.
            The   higher   tweet-view-                                                                                           facebook.com/arubatoday/
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