Page 22 - ATA APRIL 1,2016
P. 22
LOCAL A13
Friday 1 April 2016
An event connecting Aruba with thousands of people:
Soul Beach Music Festival Has Become More Than Just a Concert
ORANJESTAD - In a press more tourists since it is a
period normally known as
conference held Wednes- ‘’Low Season’’.
‘’This year we are expect-
day afternoon at the Re- ing between 4,400 and
4,600 people that will come
naissance Convention from a specific American
market. Soul Beach re-
Center, general producer mains an important event
for Aruba not only because
of the Soul Beach Music it is a very popular festival
for our destination, but also
Festival Mr. Mark Adkins to- it syncs with ATA’s strategies
to capture certain parts of
gether with Mr. Mark Ben- America which we normal-
ly don’t put much emphasis
son from Aruba Tourism Au- to’’ , Minister Oduber says.
The focus is going a bit
thority (ATA) covered the
more now on to what is
newest details for this year’s the East side of America in thought they would be- the island’s popularity. a good laugh. Legend-
which the main sectors are come one of the main mar- This year again there is a ary artists such as The Isley
16th edition of Soul Beach located according to Min- kets to come to Aruba, but list of famous & extremely Brothers who are one of the
ister Oduber with about 80 also, the mere presence of talented artists who will be few old school bands still
Music Festival on Aruba. to 85 % of visitors coming to these markets complement coming to Aruba and this doing their thing today will
Aruba from this area alone. what ATA has been doing always helps when it comes for sure satisfy the soul mu-
His excellence Minister of ‘’This is very important be- to diversify within the Unit- to touristic attraction. sic lover.
cause it brings an addi- ed States and other areas Mr. Adkins would like to in-
Tourism, Otmar Oduber tional value to our island of interest’’ , Minister Odu- vite everybody to come International sensations
and also visitors who never ber explains. on down and check out Fantasia & Miguel are also
was also present for a short Aruba ‘’Meet Ups’’ comedian Tony Rock who going to be performing
There are various spots is Chris Rock’s little brother at Soul Beach this year to
while to elaborate a bit on around America now among others who are name a few. For more infor-
where people are making coming to guarantee you mation visit the website at
the local awareness and events to meet up with oth- www.soulbeach.com.q
ers who have also visited
other details regarding this Aruba. These are people
event. This project began who have made Aruba
20 years ago and it has their second home and ac-
now developed and grown cording to Mark Adkins, if
to what it is today. Accord- you go on the internet you
ing to Minister Oduber, their will find several hashtags on
vision and drive is to work social media like #TeamA-
hard on these months of ruba or #ArubaFamily. This
May, June & many times is unifying different people
the beginning of October from different areas of the
& September to attract United States who love
coming to Aruba and have
been making a huge family
who come together every
year for events such as Soul
Beach and more. Accord-
ing to Mr. Adkins, this event
has now become much
more than just a concert
due to it now being a medi-
um for people to connect
to Aruba and help expand
