Page 13 - ATA

A14 LOCAL
Friday 26 January 2018

Aruba’s Tourism in the Picture:

Outcome of 2017, Targets for 2018

Continued from Page 13 ing realizations/goals: City Center Beautification -Paardenbaai Horses,
Information & Service - Happy Information Officers Signage/ directories,
Reviewing the tourism receipts between 2011 and 2017 we can see an Monument Signage, Beach Signage, Wi-Fi Hotspots, Education - Aruba
average annual growth rate of 4%. 2017 ended with 5% growth, the tar- Certification Program, Recreation - Hike & Bike Trails, and Destination De-
get for 2018 is set to increase with 2%. Interesting is that the revenue per velopment Plan ‘Cu Mira Pa Futuro’
available room (RevPar) went up to $200.60 per room, while the target
for 2018 is set at $202,20, an increase of 0,8%. 10 different Caribbean des-
tinations were compared by revenue per available room. Aruba is third
in line with the highest RevPar after the Cayman Islands and St. Lucia.

With regards to the Product Development A.T.A. strives for a City Beau-
tification of Plaza Turismo, Plaza Padu, Plaza Betico, Paardenbaai Plaza
Number 1 in occupancy (lights). Regarding Beach Revitalization focus is on Surfside Kiosks @ Eagle
In comparison to the other 9 Caribbean destinations Aruba is number 1 Beach Buoys @ Divi – Palm Beach Maintenance buoys. Cultural spotlight
in occupancy in 2017 with 84.9%. Dominican Republic and Jamaica are is on the Fundacion Museo Arubano and regarding health the organiza-
consequently number 2 and 3. The lowest occupancy is measured in tion projects the Zika Campaign.q
Trinidad/Tobago with 59.9%. The cruise visitor arrivals also boomed in 2017
with an increase of 20, 8%! The target for 2018 is set at + 7%.

General targets 2018
The general targets A.T.A set for 2018 are an increase annual number of
Global Visitor Arrivals by 3.7%, an increase in Tourism Receipts by 2.0%-
3.5%, an increase Revenue per Available Room by 0.8% and an increase
Cruise Visitor Arrivals by 7%. TjinAsjoe-Croes also mentions the attention
for security where A.T.A will cooperate with the police force.
Furthermore there is a focus on Destination Development with the follow-