Page 28 - ATA 26 FEB 2016
P. 28

LOCAL A15
                                                                                                                           Friday 26 February 2016

Online tool enhances visitor ease to island:
ATA’s Digital Embarkation and Disembarkation Card a Success!

ORANJESTAD (PRNewswire)           alternative, contributing      quired to fill out an ED-card,   the passenger process with     the Happiness Builder cre-
– The Aruba Tourism Au-           to Aruba’s commitment to       although the traditional         enhanced digital airport       ates a personal ‘Shortcut to
thority (ATA), Aruba Immi-        sustainable action.            paper card will still be avail-  checkpoints.”                  Happiness’ video itinerary
gration Services (IASA) and       Families, couples and          able for visitors who prefer     Once more, Aruba has           made from six chosen clips
Gamma introduced a new            friends heading to Aruba       this. Guests can fill out their  been differentiated from       with the addition of happy
service to the island’s visi-     along with travel industry     digital ED-card as soon as       other destinations and ATA     music and a personalized
tors recently.                    leaders will appreciate the    they have booked their           from other Destination Mar-    message which can then
As a country that continu-        digital ED-card for offer-     flights and up to 48 hours       keting and Management          be shared with friends and
ally strives for the pursuit of   ing visitors the opportunity   before departing to Aruba.       Organizations (DMMOs)          loved ones via email and
innovation and modern-            to easily complete the in-     After 48 hours have passed,      for this innovative focus on   social media.
ization in guest services,        formation requirements         all visitors must fill out the   meeting the modern trav-       As Aruba continues to
Aruba’s new service allows        before embarking on their      paper ED-card upon ar-           eler’s needs and exceed-       evolve from both a prod-
guests the option of digi-        journey, as well as expedit-   rival.                           ing expectations.              uct and marketing per-
tally filling out the required    ing the airport flow once      “ATA and IASA are thrilled       ATA has also recently          spective,
Embarkation and Disem-            they arrive on-island.         to be industry leaders with      launched the Happiness         new and innovative tools
barkation card (ED-card)          Aruba’s “Happy Return-         this time saving digital tool.   Builder,                       like digital the ED-card
before ever stepping foot         ers”—travelers who have        Aruba’s tourism partners         a game-changing digital        and the Happiness Builder
on the popular Caribbean          been to Aruba at least         and local people are all         tool that allows visitors to   remain crucial to Aruba’s
island.                           once before or continue to     committed to the contin-         begin their vacations early    success as one of the most
In the past, the ED-card          return,                        ued enhancement of our           and enjoy the trip planning    popular tourist destinations.
was given to travelers while                                     One happy island,” said          process almost as much as      Fill out your own ED-card
still onboard their flight. With   year after year—will ap-      Ronella Tjin Asjoe-Croes,        their time on island.          online at www.edcarda-
the introduction of the new       preciate that they only        CEO of ATA. “Upon landing        A content-rich planning ex-    ruba.aw. For more infor-
online version, visitors are      have to update their digi-     with their ED-card already       perience where travelers       mation on the One happy
now able to go to www.            tal ED-card with new travel    completed, visitors will be      can explore aruba.com/         island, visit www.aruba.
edcardaruba.aw as soon            dates and trip details,        further delighted to dis-        shortcuts for nearly 100 vid-  com. Engage with Aruba
as they book their flights to     as the system will save their  cover the Aruba’s Happy          eos featuring adventure,       via social media at www.
fill out the digital ED-card      basic information for future   Flow program, designed           relaxation, romance and        facebook.com/ArubaFans
as a convenient and green         use.                           to streamline and expedite       cultural activities in Aruba,  or @Aruba on Twitter.q
                                  All visitors to Aruba are re-
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