Page 11 - AHATA

LOCAL Monday 23 July 2018
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Continuous investment in tourism is very essential

A.T.A. projects positive results for Tourism for 2018

Until the first half of 2018, ing to be “back on board” also included a session in
the U.S. represented a total soon. They project that 80% its report with statistics for
of 71% of the visitors so such of them wil be back by the month of June and the
market is very important mid-2019. The challenge for first half of 2018, with results
and reflects what can be Aruba will be to continue of 2000 surveys done in our
expected for the rest of the capitalizing from this oppor- community in the month of
year. Partners emphasized tunity that this brings, but March 2018. The ‘Resident
that extra focus needs to also to continue securing Sentiment Survey’ features
be put into launching ex- business continuity among what our youth and adults
tra incentives in order to new hotel products that think about our touristic de-
secure more groups MICE will continue to be added velopments and what they
(meetings, incentives, con- to the Caribbean and the want to see change in the
ferencing, exhibitions) to competitve rates. This will area of economy, culture
Aruba in 2020. ATA will be require an additional push and infrastructure. These
launching these starting and perhaps additional in- studies together with the
ORANJESTAD — Recently istered by the Central Bank August and also will contin- centives also, making it at- plan for touristic develop-
Aruba Tourism Authority of Aruba). ue focusing on stimulating tractive for hotels to contin- ment, Cu mira pa futuro,’
(A.T.A) published the re- those who are planning in ue investing in their existing which was launched last
sults for the month of June Of course things can vacationing to do this more product in this competitive year, are key players for the
and also the results for the change depending the as- upfront. Until now A.T.A is region. development of our island
first half of 2018. Here you pects in line with the hurri- looking forward to close on the touristic level. Invest-
can see that for the first half cane season for 2018. Sep- 2018 with an increase from Continuous investment is ment and management
the total vistitors increased arate from the increase in Latin America_ excluding essential need to take consideration
2.6% and the total revenue total visitors, A.T.A. noticed Venezuela_ and with an with the visitor but also with
registered by AHATA as a positive increase in the steady development for Through continuous stud- the entire community at
Revenue per room (RevPar) quality of the visitor we had Europe in which the de- ies A.T.A. tries to focus on the same time. These in-
also increased 12.4%. Noti- and it was noticeable that crease of visitors from from Aruba’s physical product vestments are, at the same
cable is that 50% of the in- the quality increased stron- England is being compen- and human capital and is time, very important in or-
ventory of Caribbean ho- ger than the quantity of the sated for with other mar- currently finishing the study der to maintain the com-
tels affected by hurricanes tourist, this conforms to their kets. All of this goes hand – of ‘Carrying Capacity’ and petitive position of Aruba’s
in 2017, are now avaiable vision and management in-hand with the projection ‘Niche Roadmap’. A.T.A . tourism. q
in the Caribbean market. stipulated. This is something in the area of aviation for
However projections in- that needs to be kept and the rest of this year and the
dicate that the remaining monitored, seeing that first period of 2019.
half of 2018 will have posi- other islands in the Carib-
tive results, due to the con- bean are introducing new 50% of hotel room inven-
tinuous investments and products and attractive tory hit by hurricane is back
proactive management of prices. This means that the
A.T.A. challenge can be continu- A.T.A. continuously orga-
ous and it urges to continue nizes strategic sessions to
Aruba is projected to con- investing in Aruba’s hotels maintain the agility and rap-
tinue to grow even with the and touristic product. idness neccesary in order
challenges in the Carib- to stay on top of the latest
bean A.T.A. projects to close 2018 developments in the tour-
with an increase of 5.4% istic industry. During meet-
Measurement of the qual- from North America, where ings presented recently by
ity of the visitor is one indi- USA increases with 5.5% A.T.A. (North America Mar-
cator but not the only one and Canada with 3.3%. This keting Retreat) in the U.S.
applicable. It is expected together with projections in on June 25th and 26th and
continuous positive results the area of aviation which also at ‘LATAM 2019 Plan’
for 2018 with an increase in will continue increasing in presented in Aruba on July
the quantity of ‘stay over’ the American market for 13th, discussions regarding
visitors for Aruba. the rest of the year confirm 2018 and 2019 were led. All
There is also a projection what was registered from meetings were represented
of a high season which will the Annual Conference for by tourism partners. Here
be very strong, after a very Aruba for the North Ameri- they also elaborated on
good high season for 2018. can market ATCA effected the fact that 50% of the ho-
The increase in quantity will in May, it is expected that tel inventory of the islands in
be hand in hand with the strong results from USA, the Caribbean affected by
increase in revenue for Aru- which increases with 7.9% different hurricanes in 2017
ba for 2018. in June 2018, will continue are back and other Carib-
This had a growth of 6.5% in to contribute greatly in the bean destinations are still
2018 (Tourism receipts reg- results for Aruba for 2018. working for all that’s pend-