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Aruba Tourism Happiness Builder is making, The Happiness Builder is
Authority Launches also key in attracting
the Happiness new visitors who will the latest manifestation of our team’s
venture beyond the
BUILDER beaches and explore all commitment to being the most
the destination’s signature
offerings. This directly innovative DMMO in the Caribbean.”
benefits Aruba’s economy,
which is tourism-centric ATA’s previous marketing efforts have
according to The World
Tourism Council (WTTC) been awarded by world-renowned
– the global authority on
the economic and social industry experts, including: Effie
contribution of Travel &
Tourism. Worldwide for “Marketing
Effectiveness,” National Geographic
Travel for “World Legacy in Destination
Leadership” and the Hospitality
Sales and Marketing Association
International (HSMAI) for tech-savvy,
millennial market saturation.
As Aruba continues to evolve from both
a product and marketing perspective,
“The WTTC new and innovative tools like the
reports Aruba’s GDP is Happiness Builder remain crucial
more reliant on travel and to Aruba’s success as one of the most
tourism than any other popular tourist destinations.
WHILE today’s tech-savvy traveler process – differentiating Aruba from nation, relative to size, in the world.
may rely on Instagram, Facebook or other destinations and ATA from
even Periscope to document their epic other Destination Marketing and As such, the ATA chooses the most “Our small, happy island made history
moments during and after a vacation, Management Organizations (DMMOs). last year with more than 1 million stay-
Aruba Tourism Authority (ATA) has Lee Abbamonte, a travel expert creative, digital-savvy thought-leaders over visitors, surpassing the previous
launched a new interactive experience and the youngest American to visit year’s record of 979,256 visitors,”
allowing visitors to share their perfect every country, defines his “Shortcut to inspire consumers to visit and fully said Otmar Oduber, Aruba’s Minister
Aruba vacation before ever stepping to Happiness” as a combination of of Tourism, Transportation, Primary
foot on the popular Caribbean island. adrenaline-inducing activities, from experience our island,” said Ronella Sector and Culture. “We expect the
ATVing through the rugged and wild Happiness Builder will only increase
Arikok National Park to catching trade Tjin-Asjoe Croes, CEO of ATA. “Our enthusiasm toward visiting Aruba, and
wind breezes during a windsurfing challenge everyone to fully engage
outing, all topped off with a relaxing target audience visits more than 20 with this tool when planning their
beachfront dinner. dream vacation.”
ATA explains that the Happiness websites before booking their vacation, In celebration of the July launch of
Builder unlike traditional photo or the Happiness Builder, everyone
video web tools allows visitors to begin so it is essential for us to maintain a who completes their own “Shortcut
their vacations early and enjoy to Happiness” at aruba.com/
the planning process presence throughout that process with shortcuts will be entered to win a trip
almost as much as to Aruba to enjoy the Shortcut they
“The Happiness Builder is a content- their time on a timely, persuasive message at each created.
rich planning experience where island.
travelers can explore nearly 100 The stage. By engaging the best strategists
videos featuring adventure, relaxation,
romance and cultural activities and leveraging targeted technologies,
in Aruba,” said Michael Beaujon,
Digital Marketing Manager of ATA. we can ensure our marketing dollars
“Simply pick your six favorite clips,
add some happy music, personalize a are spent effectively against desired
message and share your own ‘Shortcut
to Happiness’ video itinerary with consumers’ in-market for vacation
friends and loved ones.”
travel.” Tjin-Asjoe Croes continues,
“More than a year
in the
While the videos and customization
features appeal on the consumer level,
travel industry leaders also appreciate
the Happiness Builder for its function
as a dynamic, fully-immersive layer to
the planning
ARUBA TRAVELLER - Wednesday, July 29 2015 5LOCAL
