Page 51 - MIN TTC JAN 28,2016

LOCAL A13
Thursday 28 January 2016

More a brand than a souvenir....

Meet the local guys behind Aruba Rocks!

ORANJESTAD - Aruban de- entire community. In order maintain the attractiveness
signer Calvin Maduro and to aid in reducing trash of Aruba’s beaches. This
branding expert Jaymir and marine debris, we will allow all who consider
Janga launched a must- started selling Aruba Rocks Aruba their home-away-
have product line of shirts, reusable and recyclable from-home to contribute
caps, tumblers and stickers tumblers to many resorts to the protection of the is-
named Aruba Rocks! and beach bars particu- land’s environment in a re-
Calvin explains “We want- larly for beach-goers, to ally effortless manner.
ed to differentiate our- reduce waste from dis- Aruba Rocks have found
selves from other merchan- posable plastic and styro- a way to express their pas-
dise on the market by pre- foam cups.” Aruba Rocks sion for their island and
senting a changing design recently opened their first design while contributing
concept with local motif official store in Paseo Her- to the protection of the is-
that visitors could enjoy encia mall where all their land’s environment.
every vacation” Their cool designed items are dis- For more information you
designs launched in April played. When you buy an can follow them on Face-
of 2013 depict the shoco Aruba Rocks product you book.com/arubarocks365
(burrowing owl, Aruba’s help protect Aruba’s valu- and on Instagram @
national bird) donkey, peli- able natural resources and arubarocks365q
can, marlin and goat in a
whimsical colorful manner.
All animals sport colorful
Ray-ban-style shades and
a mohawk hairstyle.
Since Aruba is known to
be the Caribbean destina-
tion with the highest return
guest rate, fresh designs of
the multi colored, crack-
led prints are continuously
introduced creating a dy-
namic product line for our
rocking friends. According
to Jaymir, “Our aspiration is
to combine locally brand-
ed products with a worthy
cause that will benefit the