Page 31 - Aruba Today
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PEOPLE & ARTS A31
Thursday 31 March 2016
Fullscreen media to start video-on-demand youth channel
FRAZIER MOORE In this Sept. 17, 2015 file photo, Grace Helbig arrives at the 5th Annual Streamy Awards in Los An- is majority owned by Ot-
AP Television Writer geles. Helbig stars in the feature length film, “Electra Woman & Dyna Girl,” premiering on the new ter Media, a partnership
NEW YORK (AP) — The Fullscreen digital channel, a subscription video-on-demand service debuting globally on April 26. between AT&T and The
Fullscreen media com- Chernin Group.
pany is expanding its role Associated Press Strompolos said the
beyond cultivating young fullscreen channel should
video stars by launching urgatory” and “Happy End- that our audience built partner for the new ser- co-exist comfortably with
a subscription video-on- ings” as well as such films as themselves through social vice. It will collaborate with the talent and content
demand service whose “Can’t Hardly Wait,” ‘’Man media by liking them, fol- fullscreen to market and already widely available
programming will draw on Up” and “Camp Takota.” lowing them and subscrib- promote the service to through social media out-
homegrown talent as well “Finding the right mix — ing to them on a range of AT&T’s video, mobile and lets.
as content from a range of only time will tell exactly devices.” broadband customers and “Our creator business is
outside producers. how to do that,” Fullscreen The Los Angeles-based will co-produce content for very much built on helping
The ad-free channel, chris- founder and CEO George Fullscreen says it has un- airing both on the fullscreen creators be successful on
tened full-screen (in lower- Strompolos told The Associ- der contract some 75,000 SVOD channel and on a YouTube and other social
case), will be targeted at ated Press. But he said the creators at every level of fullscreen block on AT&T’s media platforms. We don’t
the 13- to 30-year-old audi- core of fullscreen will be prominence. The Audience Network. want to stop that,” he said.
ence that also serves as its “a new generation of stars AT&T has signed on as a Founded in 2011, Fullscreen “When it comes to original
primary talent pool, and will content (for the fullscreen
debut globally on April 26, channel), we want it to
the company announced be something new. This is
Wednesday. It describes absolutely not a stop-do-
fullscreen as “the world’s ing-what-you’re-doing-on-
first video membership ex- YouTube-and-come-do-it-
perience programmed for over-here strategy.”
the social-first generation.” Strompolos disclosed no
Monthly cost will be $4.99, target level for subscrip-
with a 30-day free trial. tions, but characterized
Fullscreen talent hereto- the new venture as a po-
fore has won wide expo- tentially significant rev-
sure and loyal support on enue source as well as a
social media including valuable retail-level brand
YouTube channels with extension of the company.
such digital stars as Grace “We will have one com-
Helbig, The Fine Bros. and pany that develops talent,
Devin SuperTramp, whose develops great content
subscribers number in the with that talent, produc-
millions. es that content in-house,
Programming for the full- and then we distribute
screen channel will range that content directly to the
from short-form series to consumer,” he said.
full-length films, with the As a new streaming chan-
original scripted lineup in- nel, fullscreen becomes
cluding “Electra Woman the latest entry in a grow-
& Dyna Girl,” a Sid and ing number of so-called
Marty Krofft reboot starring “over-the-top” subscription
Helbig and Hannah Hart; services that bypass cable
“Filthy Preppy Teen$,” from hookups and are avail-
Paul Scheer (“Fresh Off the able on most any screen
Boat”) and Jonathan Stern device.q
(“Childrens Hospital”), a
satire of contemporary Fullscreen media to start video-on-demand youth channel
teenage dramas; “Jack
& Dean of All Trades,” a FRAZIER MOORE debut globally on April 26, Programming for the full- “Making Moves,” a dance-
workplace comedy star- AP Television Writer the company announced screen channel will range oriented drama.
ring and created by Jack NEW YORK (AP) — The Wednesday. from short-form series to Unscripted series include
Howard and Dean Dobbs; Fullscreen media com- It describes fullscreen as full-length films, with the “My Selfie Life,” created
and “Making Moves,” a pany is expanding its role “the world’s first video original scripted lineup in- and executive produced
dance-oriented drama. beyond cultivating young membership experience cluding “Electra Woman by John Farrar and Pete
Unscripted series include video stars by launching programmed for the social- & Dyna Girl,” a Sid and Cooksley (“Find My First
“My Selfie Life,” created a subscription video-on- first generation.” Marty Krofft reboot starring Love”), and personality-
and executive produced demand service whose Monthly cost will be $4.99, Helbig and Hannah Hart; driven programming in-
by John Farrar and Pete programming will draw on with a 30-day free trial. “Filthy Preppy Teen$,” from cluding “Shane & Friends,”
Cooksley (“Find My First homegrown talent as well Fullscreen talent heretofore Paul Scheer (“Fresh Off the ‘’Zall Good with Alexis G.
Love”), and personality- as content from a range of has won wide exposure Boat”) and Jonathan Stern Zall” and “Kingdom Geek.”
driven programming in- outside producers. and loyal support on social (“Childrens Hospital”), a Vintage fare will include the
cluding “Shane & Friends,” The ad-free channel, chris- media including YouTube satire of contemporary series “Dawson’s Creek,”
‘’Zall Good with Alexis G. tened full-screen (in lower- channels with such digital teenage dramas; “Jack ‘’Saved by the Bell,” ‘’Sub-
Zall” and “Kingdom Geek.” case), will be targeted at stars as Grace Helbig, The & Dean of All Trades,” a urgatory” and “Happy End-
Vintage fare will include the the 13- to 30-year-old audi- Fine Bros. and Devin Super- workplace comedy starring ings” as well as such films as
series “Dawson’s Creek,” ence that also serves as its Tramp, whose subscribers and created by Jack How- “Can’t Hardly Wait,” ‘’Man
‘’Saved by the Bell,” ‘’Sub- primary talent pool, and will number in the millions. ard and Dean Dobbs; and Up” and “Camp Takota.”q
