Page 17 - AT

A17
Tuesday 7 January 2020

AP-NORC poll:

66% favor SWAT TEAM

endorsement
money for

NCAA

athletes

By RALPH D. RUSSO
AP College Sports Writer
As the NCAA grapples with
how to provide athletes
opportunities to be com-
pensated for their fame,
about two-thirds of Ameri-
cans support college play-
ers being permitted to earn
money for endorsements.
That's according to a new
poll from The Associated
Press-NORC Center for Pub-
lic Affairs Research. Sup-
port for the NCAA allowing
college athletes to cash
in on their names, images
and likenesses is especially
high among young adults,
as well as black Americans
and Hispanics, though ma-
jorities of white Americans
and older adults are also in
favor.
NCAA officials and col-
lege sports leaders broadly
agree, too.
“The opinions of the pub-
lic in general are very im-
portant because they are
reflected in the attitudes
of universities, who are the
ones that actually make
the rules,” NCAA President
Mark Emmert told AP.
How to make this work with-
in the current framework
of college athletics while
also guarding against cor-
ruption in recruiting is what
they are trying to sort out.
“That’s the challenge that
we have,” Atlantic Coast
Commissioner John Swof-
ford said.
The NCAA board of gov-
ernors voted in October
to permit athletes to ben-
efit from their names, im-
ages and likenesses, and Lakers block 20 shots, hold off Pistons 106-99
directed its 1,100 member
schools to have legislation
ready for implementation
by January 2021. Detroit Pistons guard Derrick Rose, left, shoots as Los Angeles Lakers center Dwight Howard defends during the first half of an NBA
basketball game Sunday, Jan. 5, 2020, in Los Angeles.
Associated Press
Continued on Page 23 Page 19