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labeling, promotion, advertising and sales, especially in schools. It also recommends development of new market
opportunities to protect and increase the production, availability, affordability and consumption of unprocessed and
minimally processed foods, and fresh handmade meals.
Some countries, including Barbados, Brazil, Chile, Dominica, Mexico, Peru and Uruguay have begun implementing
one or more of these measures, with good results. The measures are in line with PAHO’s Plan of Action to prevent
obesity in children and adolescents, which was approved in 2014 and calls for strict limits on commercialization of
food products that are unhealthy for children.