Page 23 - ARUBA TODAY SEPT 9
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TECHNOLOGY A23
Wednesday 9 September
Apple event to focus on new iPhones, Apple TV and SIRI
BY BRANDON BAILEY a light tap and extended capabilities for apps and Netflix and other Internet and contact entries based
finger pressure to trigger games, plus recognition entertainment services. on your incoming email -
ANICK JESDANUN different functions. This ar- of Siri voice commands to --- something Google already
rived on Apple’s smart- search for shows and re- SMARTER SIRI does with its competing
AP TECHNOLOGY WRITERS watch and some laptops trieve weather forecasts Even without an Apple services.
this spring. and sports scores. The cur- TV, new iPhone software New iPhones will come
its voice-activated digital Some analysts question rent model is a few years will make it easier to set with this new software,
whether these features old and does little beyond up automated homes, in- known as iOS 9. Apple also
assistant. will inspire the same type playing video and music. cluding having lights turn plans to release it as a free
update for existing iPhones
After a series of high-pro- and iPads, likely next week.
---
file Apple launches over WHAT ELSE?
After major software up-
the past year - super-sized dates over the past two
years, the new software for
iPhones, a digital wallet, a iPhones and iPads is mostly
about refinements, includ-
sleek smartwatch - analysts ing a different font, a new
way to scroll through pho-
say this week’s news might tos and behind-the-scenes
tweaks to improve battery
not seem as dramatic. But life.
But there will be a few new
the event could reveal features beyond a smarter
Siri. For instance, major cit-
more about the compa- ies will get transit direc-
tions, addressing a major
ny’s strategy and its aspi- shortcoming with Apple
Maps. In some cities, in-
rations to be an indispens- cluding New York and Lon-
don, Apple sent teams to
able part of daily life. map out subway exits and
entrances. That way, users
“Apple’s master plan is to getting to the subway are
guided to the closest en-
be ubiquitous,” said Jor- trance, while those getting
off are told which exit signs
dan Edelson of software to look for.
Apple is also expected
firm Appetizer Mobile, ex- to unveil a larger iPad for
business users, but prob-
plaining why Apple is in- ably not until at least Octo-
ber. Existing iPads can get
creasingly designing its the software update when
it comes out for the iPhone.
iPhone and Siri to interact With it, iPad users will also
be able to run two apps
with cars, televisions and side by side, or have video
running in a small window
“smart” home systems. within the main screen. It’s
a feature Samsung phones
It isn’t a sure bet: Apple ri- and tablets already have.
Mac computers will get
vals like Google, Samsung their own software update,
but not until after the new
and Microsoft are building iPhones are out.
Unknown is whether Ap-
their own technology for ple will update its Apple
Watch software now or in
Internet-connected cars a few months.q
and homes.
While the company has
been coy, here’s what an-
alysts and others expect at
Apple’s event Wednesday
in San Francisco:
---
NEW IPHONES
Apple sold a record 183
million iPhones in the nine
months since releasing the In this Sept. 9, 2014 file photo, Apple CEO Tim Cook speaks during an announcement of new
products in Cupertino, Calif. At an event Wednesday, Sept. 9, 2015 in San Francisco, the iconic
iPhone 6 and 6 Plus, which tech company is expected to show off new iPhones and new ways to use its voice-activated
digital assistant Siri _ perhaps to control TVs and other appliances
have bigger screens than
Associated Press
earlier models. That has
allowed the company to
remain highly profitable, of consumer demand Analysts say the new TV on and window shades go
that propelled last year’s box is part of Apple’s up when you tell Siri on the
even as Samsung and oth- iPhone success story. But broader strategy to carve phone, “Time to wake up.”
research firm Kantar World- out a bigger role in the With the new software for
er phone makers struggle. panel says a substantial home. For instance, the iPhones and iPads, Siri can
number of iPhone owners new Apple TV could serve also offer recommenda-
Based on the iPhone’s usu- are still using older, small- as a hub for Siri to control tions, such as nearby res-
er models, which makes lamps, thermostats and taurants, before you even
al two-year product cycle, them likely candidates to other “smart” appliances, ask. It might even launch
upgrade. using Apple’s HomeKit apps for you, based on
industry experts expect this --- technology. your past habits, when
APPLE TV It could also set the stage you attach headphones
year’s models will be the Apple is expected to un- for Apple to later introduce or connect to a Bluetooth
veil a redesigned Apple a streaming video service speaker in a car. Siri will
same size with more subtle TV set-top box with new aimed at competing with also offer to add calendar
refinements, such as a fast-
er processor, higher-reso-
lution cameras and new
exterior colors.
One likely addition is “Force
Touch,” which uses screen
sensors to discern between
