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                                                                                     PEOPLE & ARTS Wednesday 14 June 2017
              Monterey Pop gave rise to today’s blockbuster rock festivals



            BETH HARRIS                                                                            He  received  $3,000,  while  Thing,”  kneeling  over  his
             Associated Press                                                                      the  others  had  their  flights  guitar and setting it on fire
            LOS ANGELES (AP) — Before                                                              and hotels comped.           before  smashing  it  repeat-
            Burning  Man  and  Bonna-                                                              “Everybody just wanted to  edly  and  tossing  the  re-
            roo,  Coachella  and  Lolla-                                                           play,  and  that’s  why  they  mains into the crowd.
            palooza,  Glastonbury  and                                                             signed on,” Adler said.      Not  all  the  biggest  names
            Governors Island, there was                                                            Below the single stage that  of  the  day  played  Mon-
            Monterey Pop.                                                                          hosted  32  acts  was  a  24-  terey.
            Fifty  years  ago  this  week,                                                         hour cafe serving the artists  The  list  of  cancellations
            the    three-day   concert                                                             steak  and  lobster.  The  or-  and no shows was equally
            south of San Francisco be-                                                             ganizers  also  set  up  a  first-  impressive,  including  the
            came  the  centerpiece  of                                                             aid  clinic  for  concertgoers  Rolling Stones (Mick Jagger
            the “Summer of Love” and                                                               and  help  for  drug-related  and Keith Richards couldn’t
            paved the way for today’s                                                              problems.                    get  work  visas  because  of
            popular festivals. The Mon-                                                            “If  the  artist  is  happy  and  drug  arrests),  the  Beatles,
            terey International Pop Fes-                                                           the  audience  is  comfort-  the  Beach  Boys,  the  Kinks
            tival created the template    In this Sunday, Jan. 22, 2017 file photo, from left, Bill Kreutzmann,   able,  then  that’s  a  start,”  and Bob Dylan.
            for  giving  emerging  artists  Bob  Weir  and  Mickey  Hart  perform  at  the  party  for  the  film   Adler said. “If the audience  Two  years  later,  Adler  got
            exposure  alongside  block-  “Long Strange Trip” during the 2017 Sundance Film Festival in   can give back to the per-  a  call  asking  if  he  wanted
            buster  bands  while  show-  Park City, Utah.                                          former, then that’s a chem-  to help put together Wood-
            casing  different  genres  of                                        Associated Press  istry that is hard to beat.”  stock on a farm in upstate
            music in outdoor settings.   were regarded in 1967.       Airplane,  The  Who,  the  Adler’s     favorite   perfor-  New York. He declined.
            John Phillips of The Mamas  “The  focus  was  the  music  Grateful  Dead,  the  Jimi  mance  was  by  soul  sing-   Held  at  the  Monterey
            & the Papas came up with  and how to present it in the  Hendrix  Experience,  Simon  er  Redding,  who  died  six  County Fairgrounds, atten-
            the  idea  for  three  days  of  best  possible  way,”  Adler  &  Garfunkel,  Big  Brother  months  later  in  a  plane   dance  numbers  vary  from
            music  with  proceeds  go-   said recently at the Gram-   and the Holding Company  crash.                           25,000  to  90,000  people,
            ing  to  charitable  causes.  my Museum in Los Angeles.  featuring  Janis  Joplin,  Otis  Redding  was  backed  by  easily  tripling  the  county’s
            He  brought  in  Grammy-     “The byproduct of that was  Redding, Ravi Shankar, and  Booker  T.  and  the  MGs.  population.
            winning  record  producer  the feeling that took place  The Mamas & the Papas.         Bandleader Booker T. Jones  It  was  a  one-time-only
            Lou  Adler,  promoter  Alan  in  Monterey  —  love  and  “We sort of had our pick,”  was  22  and  “an  innocent  event because by the next
            Pariser  and  publicist  Derek  flowers.”                 Adler  recalled,  noting  no  guy”  at  the  time,  he  re-  year, things had changed.
            Taylor,  who  worked  with  Organizers  sought  out  the  one  booked  acts  that  far  called.                     Adler  cites  money  issues
            the Beatles.                 best  musicians,  sound  and  out at the time.            “There  we  were  in  our  and  “angry  people  who
            The  festival  was  planned  lighting  systems  and  food  It  was  Shankar’s  introduc-  green mohair suits and ties  didn’t like that hippies were
            in  just  seven  weeks  with  “lift  the  level  of  what  rock  tion  to  an  American  audi-  and  our  white  shirts  and  in their town.”
            the goal of validating rock  ‘n’  roll  should  be,”  Adler  ence,  and  the  Indian  sitar  there  was  everybody  else  The  festival  is  featured  at
            music as an art form in the  said.                        player  was  the  only  one  with  long  hair  and  smok-  the  Grammy  Museum  in  a
            same way that jazz and folk  They  signed  on  Jefferson  who  got  paid,  Adler  said.  ing,”  Jones  said  by  phone  new  exhibit  called  “Music,
                                                                                                   from  his  Nevada  home.  “I  Love  and  Flowers  1967”
                                                                                                   had never smoked stuff be-   that runs through Oct. 22.
                                                                                                   fore.                        Monterey  Pop  spawned
                                                                                                   There’s all this stuff in the air.  an  eponymous  nonprofit
                                                                                                   I got the contact high.”     foundation that donates to
                                                                                                   Jones  and  his  band  were  musical  and  humanitarian
                                                                                                   escorted  to  the  show  by  efforts in the names of the
                                                                                                   the  Hells  Angels  motorcy-  festival’s  original  perform-
              Located in the Riu Antilles Resort (Formerly the Westin Resort)                      cle gang.                    ers.  Its  money  comes  from
               FREE TRANSPORTATION TO THE CASINO FROM ALL                                          “I  remember  the  music  video  and  audio  profits
              HIGH RISE AND LOW RISE HOTELS AND TIMESHARES.                                        impressing  me,”  he  said.  generated by the festival.
                 CALL 525-7777 FOR MORE INFORMATION                                                “We’d  only  been  doing  The  festival’s  golden  anni-
                                                                                                   R&B. I learned to love rock   versary  will  be  celebrated
                                                                                                                                June 16-18 at the Monterey
                                            LIVE POKER                                             ‘n’ roll during that time.”  Fairgrounds.   The   lineup
                                                                                                                  the
                                                                                                                         era’s
                                                                                                   Backstage,
                                                                                                   peace and love vibe didn’t   includes  three  acts  that
                              GAMES START 8 PM TO THE WEE HOURS                                    extend to Hendrix and Pete   played  the  original:  Eric
                                                                                                   Townshend  of  The  Who.     Burdon  and  the  Animals,
                                                                                                   Both  were  known  for  de-  Booker  T.  Stax  Revue  and
                               1-2.....2-5......5-5            1-3.....2-5......5-5                stroying  guitars  and  ampli-  Phil  Lesh.  Others  artists  in-
                                                                                                                                clude  Leon  Bridges,  Gary
                                  $100 HIGH HAND BONUSES EVERY HOUR                                fiers.                       Clark Jr., The Head and the
                                                                                                   Adler  recalled  that  neither
                      OVER $20,000 PER WEEK GIVEN OUT IN HIGH HAND BONUSES                         wanted  the  other  to  per-  Heart,  Jack  Johnson  and
                                                                                                                                Norah  Jones  (Shankar’s
                                                   CRAPS                                           form  first,  so  Phillips  flipped   daughter).
                                                                                                   a coin. The Who won.
                              ONLY CASINO IN ARUBA TO OFFER 3, 4 & 5 TIME ODDS                     “Hendrix  jumped  up  on  a   Three-day tickets cost from
                                                                                                                                $295 to $695 for a VIP pack-
                                                                                                   table  and  said,  ‘OK,  you
                                                                                                   little  (expletive),”  Adler  re-  age.
                                                                                                                                The  original  prices  ranged
                                              SPORTSBOOK                                           called.  “’No  matter  what   from $3 to $6.50.
                                                                                                   you  do,  I’ll  do  something
                                        LIVE SIMULCAST OF ALL MAJOR TRACKS                         that burns you.’” The   Who   Fifty  years  later,  Adler  is
                                                                                                                                in  the  Rock  &  Roll  Hall  of
                                                                                                            that
                                                                                                   Aware
                                           THROUGHOBRED AND HARNESS                                planned  an  explosive  fi-  Fame, having worked with
                                                                                                   nale,  Hendrix  capped  his   some  of  music’s  biggest
                                                                                                   set  with  a  version  of  “Wild   names. q
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