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PEOPLE & ARTS Wednesday 14 June 2017
Monterey Pop gave rise to today’s blockbuster rock festivals
BETH HARRIS He received $3,000, while Thing,” kneeling over his
Associated Press the others had their flights guitar and setting it on fire
LOS ANGELES (AP) — Before and hotels comped. before smashing it repeat-
Burning Man and Bonna- “Everybody just wanted to edly and tossing the re-
roo, Coachella and Lolla- play, and that’s why they mains into the crowd.
palooza, Glastonbury and signed on,” Adler said. Not all the biggest names
Governors Island, there was Below the single stage that of the day played Mon-
Monterey Pop. hosted 32 acts was a 24- terey.
Fifty years ago this week, hour cafe serving the artists The list of cancellations
the three-day concert steak and lobster. The or- and no shows was equally
south of San Francisco be- ganizers also set up a first- impressive, including the
came the centerpiece of aid clinic for concertgoers Rolling Stones (Mick Jagger
the “Summer of Love” and and help for drug-related and Keith Richards couldn’t
paved the way for today’s problems. get work visas because of
popular festivals. The Mon- “If the artist is happy and drug arrests), the Beatles,
terey International Pop Fes- the audience is comfort- the Beach Boys, the Kinks
tival created the template In this Sunday, Jan. 22, 2017 file photo, from left, Bill Kreutzmann, able, then that’s a start,” and Bob Dylan.
for giving emerging artists Bob Weir and Mickey Hart perform at the party for the film Adler said. “If the audience Two years later, Adler got
exposure alongside block- “Long Strange Trip” during the 2017 Sundance Film Festival in can give back to the per- a call asking if he wanted
buster bands while show- Park City, Utah. former, then that’s a chem- to help put together Wood-
casing different genres of Associated Press istry that is hard to beat.” stock on a farm in upstate
music in outdoor settings. were regarded in 1967. Airplane, The Who, the Adler’s favorite perfor- New York. He declined.
John Phillips of The Mamas “The focus was the music Grateful Dead, the Jimi mance was by soul sing- Held at the Monterey
& the Papas came up with and how to present it in the Hendrix Experience, Simon er Redding, who died six County Fairgrounds, atten-
the idea for three days of best possible way,” Adler & Garfunkel, Big Brother months later in a plane dance numbers vary from
music with proceeds go- said recently at the Gram- and the Holding Company crash. 25,000 to 90,000 people,
ing to charitable causes. my Museum in Los Angeles. featuring Janis Joplin, Otis Redding was backed by easily tripling the county’s
He brought in Grammy- “The byproduct of that was Redding, Ravi Shankar, and Booker T. and the MGs. population.
winning record producer the feeling that took place The Mamas & the Papas. Bandleader Booker T. Jones It was a one-time-only
Lou Adler, promoter Alan in Monterey — love and “We sort of had our pick,” was 22 and “an innocent event because by the next
Pariser and publicist Derek flowers.” Adler recalled, noting no guy” at the time, he re- year, things had changed.
Taylor, who worked with Organizers sought out the one booked acts that far called. Adler cites money issues
the Beatles. best musicians, sound and out at the time. “There we were in our and “angry people who
The festival was planned lighting systems and food It was Shankar’s introduc- green mohair suits and ties didn’t like that hippies were
in just seven weeks with “lift the level of what rock tion to an American audi- and our white shirts and in their town.”
the goal of validating rock ‘n’ roll should be,” Adler ence, and the Indian sitar there was everybody else The festival is featured at
music as an art form in the said. player was the only one with long hair and smok- the Grammy Museum in a
same way that jazz and folk They signed on Jefferson who got paid, Adler said. ing,” Jones said by phone new exhibit called “Music,
from his Nevada home. “I Love and Flowers 1967”
had never smoked stuff be- that runs through Oct. 22.
fore. Monterey Pop spawned
There’s all this stuff in the air. an eponymous nonprofit
I got the contact high.” foundation that donates to
Jones and his band were musical and humanitarian
escorted to the show by efforts in the names of the
the Hells Angels motorcy- festival’s original perform-
Located in the Riu Antilles Resort (Formerly the Westin Resort) cle gang. ers. Its money comes from
FREE TRANSPORTATION TO THE CASINO FROM ALL “I remember the music video and audio profits
HIGH RISE AND LOW RISE HOTELS AND TIMESHARES. impressing me,” he said. generated by the festival.
CALL 525-7777 FOR MORE INFORMATION “We’d only been doing The festival’s golden anni-
R&B. I learned to love rock versary will be celebrated
June 16-18 at the Monterey
LIVE POKER ‘n’ roll during that time.” Fairgrounds. The lineup
the
era’s
Backstage,
peace and love vibe didn’t includes three acts that
GAMES START 8 PM TO THE WEE HOURS extend to Hendrix and Pete played the original: Eric
Townshend of The Who. Burdon and the Animals,
Both were known for de- Booker T. Stax Revue and
1-2.....2-5......5-5 1-3.....2-5......5-5 stroying guitars and ampli- Phil Lesh. Others artists in-
clude Leon Bridges, Gary
$100 HIGH HAND BONUSES EVERY HOUR fiers. Clark Jr., The Head and the
Adler recalled that neither
OVER $20,000 PER WEEK GIVEN OUT IN HIGH HAND BONUSES wanted the other to per- Heart, Jack Johnson and
Norah Jones (Shankar’s
CRAPS form first, so Phillips flipped daughter).
a coin. The Who won.
ONLY CASINO IN ARUBA TO OFFER 3, 4 & 5 TIME ODDS “Hendrix jumped up on a Three-day tickets cost from
$295 to $695 for a VIP pack-
table and said, ‘OK, you
little (expletive),” Adler re- age.
The original prices ranged
SPORTSBOOK called. “’No matter what from $3 to $6.50.
you do, I’ll do something
LIVE SIMULCAST OF ALL MAJOR TRACKS that burns you.’” The Who Fifty years later, Adler is
in the Rock & Roll Hall of
that
Aware
THROUGHOBRED AND HARNESS planned an explosive fi- Fame, having worked with
nale, Hendrix capped his some of music’s biggest
set with a version of “Wild names. q