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LOCAL Thursday 12 November 2020

Recovery through Creativity and Innovation

ORANJESTAD — Recovery breakthrough role of cre- in the context of econom-
is important for survival. The ativity throughout this pan- ic, social and sustainable
COVID-19 pandemic has demic. The use of creativ- development. Therefore,
devastated the world and ity in how we deal with the the United Nations des-
crippled developing com- crisis on a personal level, ignated 21 April as World
munities. Complete recov- academic level, business Creativity and Innovation
ery on all fronts is what our level, and governance Day to raise the awareness
focus should be on. Recov- level reached new levels. of the role of creativity and
ery in regaining peace of New levels that require us innovation in all aspects
mind, recovery in diversi- thinking outside the box of human development.
fying our economy, recov- to solve everyday issues Creativity and innovation,
ery in increasing the health and help us transition to at both the individual and
and well-being of our peo- this new normal. Creativity group levels, have become
ple, recovery in providing builds resilience especially the true wealth of nations in
our children the education in helping local NGOs and the 21st century, according
and social interaction they local entrepreneurs adapt to the findings of the spe-
need to develop, recovery to the current and upcom- cial edition of the Creative
in being able to see our ing changes posed by Economy Report "Widen-
loved ones and spending COVID-19 and help deal ing local development entrepreneurial leaders building open, inclusive
time with each other. Re- with the increased socio- pathways". Creativity and can innovate their way into and pluralistic societies.
covery of this pandemic economic need within our innovation is what we can the future”. What happens Both heritage and creativ-
will be a challenge, but society. Today we will focus describe entrepreneurs to to entrepreneurs who are in ity lay the foundations for
we cannot push it aside, on how creativity can help be. According to Atwa- a society that does not le- vibrant, innovative and
because it will cost us too Aruban neighborhoods ter (2020) “entrepreneurial verage on culture, technol- prosperous knowledge so-
much. Recovery will re- and communities not only leaders share three defin- ogy and or creativity? Think cieties.
quire us to be creative and overcome, but recover. ing traits that make them about it.
to innovate. It will but, how different from other lead-
can Aruba leverage in this There may be no universal ers: they are amazing risk Creativity and Culture
technological world we live understanding of creativity. managers, they are great In today’s interconnected Continued on Page 10
in? The concept is open to in- uncertainty navigators, world, culture's power to
terpretation from artistic ex- and they thrive in exploring transform societies is clear.
Many studies confirm the pression to problem-solving ambiguity. Consequently, Creativity contributes to