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local Tuesday 6 december 2022

Focus remains on our beaches, our people and hospitality, as well as security:

Aruba Tourism Authority continues investing in enhancing and

developing Aruba’s product

area designated for swim- Security
ming. In 2023 the buoys Another extremely impor-
project will continue also tant aspect in which invest-
in order to mark the buffer ment is made is security.
zone for motorized traffic Aruba is known as one of
on the water. the safest destinations in
the Caribbean, and this is
Our people and hospitality one of the top three rea-

ORANJESTAD – As part of ten percent goes to our Focus will continue on prep- sons why tourists visit our is-
ATA’s duty to market and touristic product, with the Our Beaches aration and knowledge land. This safety is important
manage Aruba as a tour- rest going for international One of the projects that of our people, through for tourism but also for the
istic destination, there are marketing. are taking place currently among others, the Aruba quality of life of our com-
different projects in which are the renovation and en- Certification Program, the munity, so focus continues
ATA invests. These are proj- There are three main focus hancing of the platforms Aruba Quality Seal, as well on this area in 2023 as well.
ects both to enhance the areas as part of these proj- and towers at Palm Beach. as the Aruba Signature Ex-
product as well as projects ects, which are our beach- This is not an isolated proj- perience. These projects Here it is worth noting that
to develop the product. es, our people and hospi- ect, seeing that for many are beneficial for our tour- since 2011, when ATA be-
tality, as well as security. years already, investment ism industry, but also for our came Sui Generis, support
These projects are aligned Attention is given to other is made in the area. For ex- island in general, since they is given to Aruba Hospitality
with the national policy for aspects, like protection of ample, the study that was help to improve the experi- and Security Foundation.
tourism. It can be said that nature, culture and inno- carried out to measure the ence of our visitors, and this In this foundation there are
90 percent of ATA’s spend- vation. But the main three quality of water in Palm surely elevates the satisfac- members of ATA, KPA (Po-
ing goes to marketing, and areas are the foundation of Beach, as well as placing tion with our destination. lice Forse of Aruba), AHA-
from this, between five to tourism in Aruba. buoys in order to mark the TA (Aruba Hotel & Tourism
Association), ATIA (Aruba
Trade & Industry Associa-
tion) and some profession-
als in the area of security in
the hotel sector. Through
this foundation, focus is
placed on safety in the
touristic zone. Investments
were made in equipment
for the police, including the
Strandpolitie (police on the
beach), regular training,
advice of an international
security organization, and
more. For 2023, funds were
allocated to reintroduce
a Visibility Team in order
to ensure better security,
visibility and presence of
members of security in the
touristic areas.

Each of the projects fi-
nanced by ATA are impor-
tant, because they contrib-
ute to elevate the touristic
product that at this time is
our main economic pillar,
and provides a living for us
all.q